EX­PAND­ING THE GALAXY NOTE FAM­ILY

HWM (Malaysia) - - FEATURE - HWM

For the past three years, Sam­sung an­nounced a new gen­er­a­tion of GALAXY Note smart­phone at IFA, and some might say it has be­come rather rou­tine. This year, Sam­sung ex­pect­edly un­veiled the next Note up­date, the GALAXY Note 4. How­ever, they also threw a curve­ball into the mix, re­veal­ing another mem­ber of the Note fam­ily, the GALAXY Note Edge.

The GALAXY Note 4 is your typ­i­cal new gen­er­a­tion de­vice up­date. It sports a 5.7-inch AMOLED dis­play with a higher res­o­lu­tion of 2,560 x 1,440 pix­els against its pre­de­ces­sor. The GALAXY Note 4 is also the sec­ond de­vice in Sam­sung’s port­fo­lio be­side the GALAXY Al­pha to sport a metal frame, which should si­lence crit­ics who had been slam­ming Sam­sung for not do­ing enough to im­prove the build qual­ity and feel of its flag­ship de­vices. In­ter­est­ingly, this was a topic that Sam­sung re­peat­edly took ad­van­tage off in lieu of “Bendgate”, the event spawned from a so­cial me­dia frenzy just days into the launch of Ap­ple’s lat­est iPhone 6 Plus de­vices, which were re­ported to be bend­ing un­der pres­sure of tight pants and an in­fa­mous YouTube video of an iPhone 6 Plus be­ing bent with bare hands.

What’s the deal with the Edge?

The GALAXY Note Edge breaks away from the whole ‘slim­mer-is-bet­ter’ mantra for smart­phone de­sign. At a glance, you can con­sider it as a slightly smaller and curvier vari­ant of the GALAXY Note 4, but what sets it apart is the im­ple­men­ta­tion of a unique curved edge on its 5.6-inch AMOLED panel. Sam­sung claims the curved edge al­lows users to ac­cess fre­quently used apps and view alerts or no­ti­fi­ca­tions with­out in­ter­fer­ing with what­ever tasks they are do­ing on the de­vice. Ex­am­ples of what the edge on the Note Edge can be used for in­clude: full ac­cess to cam­era con­trols for max­i­mum screen real es­tate, plac­ing fold­ers for quick short­cut ac­cess, telling the time when the main screen is off, and as a ruler when you need to mea­sure things in a pinch.

As with any new de­vice, both the GALAXY Note 4 and Note Edge fea­ture per­for­mance up­grades, boast­ing a 2.7GHz Qual­comm Snap­dragon 805 quad-core pro­ces­sor and 3GB of RAM to en­sure a smooth ex­pe­ri­ence for just about any mod­ern app you want to throw at them.

Other no­table new fea­tures are the in­clu­sion of op­ti­cal im­age sta­bi­liza­tion for bet­ter low-light pho­tos and stead­ier video record­ing, a 3.7-megapixel front-fac­ing cam­era with a bright f/1.9 aper­ture, and a more pres­sure sen­si­tive S Pen.

The mar­ket re­cep­tion to the new GALAXY Note de­vices is crit­i­cal in de­ter­min­ing whether Sam­sung can bounce back from its dis­ap­point­ing Q2 earn­ings re­port which saw its first year-over-year drop in net profit in almost three years. Against the back­drop over­whelm­ing de­mand for Ap­ple’s iPhone 6 mod­els, it re­mains to be seen if the GALAXY Note de­vices can hold the fort for Sam­sung this year.

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