IN THE BUSI­NESS OF TOUGH

HWM (Malaysia) - - FEATURE -

It is no se­cret that the PC mar­ket has been shrink­ing and con­tin­ues to do so year-on-year. 2013 was the worst decline in PC his­tory, ac­cord­ing to both Gart­ner and IDC re­search firms, with global ship­ments down by roughly 10%. In the lat­est 2014 third quar­ter re­sults, Garter re­ported that world­wide PC ship­ments were down by an­other 0.5% over the same quar­ter last year.

If you look back at 2014, even the big play­ers have felt the pinch, re­sult­ing in ei­ther con­sol­i­da­tion or re­struc­tur­ing of their PC busi­nesses. In Fe­bru­ary, Sony sold off their VAIO PC arm to fo­cus on mo­bile. In Septem­ber, Sam­sung pulled out of the PC busi­ness in Europe, while Toshiba also an­nounced its exit from the con­sumer PC mar­ket to fo­cus on en­ter­prise. Per­haps the big­gest news came in Oc­to­ber when HP an­nounced it would split its con­sumer PC and printer busi­ness from the more lu­cra­tive en­ter­prise di­vi­sion, form­ing two sep­a­rate com­pa­nies. It is pretty clear that while con­sumer PC is hav­ing a rough time, the en­ter­prise side of things re­main ro­bust. And here’s where Pana­sonic carved a niche for them­selves.

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