IN THE BUSINESS OF TOUGH
It is no secret that the PC market has been shrinking and continues to do so year-on-year. 2013 was the worst decline in PC history, according to both Gartner and IDC research firms, with global shipments down by roughly 10%. In the latest 2014 third quarter results, Garter reported that worldwide PC shipments were down by another 0.5% over the same quarter last year.
If you look back at 2014, even the big players have felt the pinch, resulting in either consolidation or restructuring of their PC businesses. In February, Sony sold off their VAIO PC arm to focus on mobile. In September, Samsung pulled out of the PC business in Europe, while Toshiba also announced its exit from the consumer PC market to focus on enterprise. Perhaps the biggest news came in October when HP announced it would split its consumer PC and printer business from the more lucrative enterprise division, forming two separate companies. It is pretty clear that while consumer PC is having a rough time, the enterprise side of things remain robust. And here’s where Panasonic carved a niche for themselves.