HOW XIAOMI ROLLS

HWM (Malaysia) - - FEATURE -

An aw­ful lot of peo­ple like to com­pare Xiaomi to Ap­ple, and its founder and CEO Lei Jun to the late Steve Jobs. Sure, there are par­al­lels to be drawn, from the Ap­ple-like de­sign of cer­tain Xiaomi prod­ucts, Lei’s track record in other in­dus­tries, and his min­i­mal­ist pre­sen­ta­tion slides at launch events - but you’d be a fool to think that th­ese are enough to pro­pel the young up­start to one of the lead­ing smart­phone ven­dors in China and its lat­est US$46 bil­lion val­u­a­tion. In fact, the two afore­men­tioned ex­am­ples are just con­sumer-fac­ing man­i­fes­ta­tions of Xiaomi’s strat­egy, and they of­fer no ex­pla­na­tions on what re­ally con­trib­utes to its run­away suc­cess.

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