U Mobile’s accelerated growth from a young telecommunications company to a contender in the industry is one that is filled with bold moves, refreshing innovations, and customer-centric services. Recently, the company continued the beat of its drum towards the top with the launch of a unique distribution strategy: the deployment of 100 U Mobile roving trucks. The goal of these trucks is to bring U Mobile products, services, and award-winning customer experience to the masses. The roving trucks will be deployed in phases to cater to suburban towns and areas in Central, Northern, Southern, and East Coast regions of Peninsular Malaysia. This expands U Mobile’s presence and availability beyond its 10,000 traditional dealers and brand outlets, and over 31,000 alternate channels that include hypermarkets, convenience stores, and retail outlets.