BLACK­BERRY

Se­cure your data, play your cards right.

HWM (Malaysia) - - FEATURE -

f we want to talk about busi­nesses who con­stantly rein­vent their ap­proach in the tech­nol­ogy in­dus­try, there’s no need to look fur­ther than Black­Berry and its tenac­ity when it comes to mov­ing from one lu­cra­tive in­dus­try to the next. While the com­mon man may be fa­mil­iar with the quag­mire that re­volved around their Black­Berry smart­phone busi­ness - ter­mi­nat­ing 40% of their op­er­at­ing staff in late 2013, and go­ing from 80 mil­lion ac­tive users around the globe in late 2012, to 33 mil­lion by June 2015 - most peo­ple would not re­al­ize that Black­Berry’s de­ci­sion is akin to know­ing when to fold and go for the next hand.

IBlack­Berry’s CEO, John Chen, is not shy when it comes to re-it­er­at­ing the com­pany’s cur­rent fo­cus. July 2015 saw another round of ax­ing and reshuf­fling of Black­Berry em­ploy­ees (with num­bers undis­closed), af­ter Chen an­nounced that they will limit smart­phone pro­duc­tion to the high-end mar­ket, and at most two phones an­nu­ally. Chen, on the other hand, has also been ea­ger to an­nounce how Black­Berry has be­gun pick­ing it­self up through the cy­ber se­cu­rity in­dus­try. While it’s not ex­actly fun and games, Chen was quoted say­ing that he be­lieves “we are the No. 1 in­dus­try leader in not only hav­ing the vi­sion, but also be­ing able to ex­e­cute (pri­vacy pro­tec­tion and pre­vent­ing data leak­age and theft)” at the Black­Berry Se­cu­rity Sum­mit held in New York in July this year.

Since last year, Black­Berry has been mak­ing a few no­table buy-ins to in­crease their odds

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