Secure your data, play your cards right.
f we want to talk about businesses who constantly reinvent their approach in the technology industry, there’s no need to look further than BlackBerry and its tenacity when it comes to moving from one lucrative industry to the next. While the common man may be familiar with the quagmire that revolved around their BlackBerry smartphone business - terminating 40% of their operating staff in late 2013, and going from 80 million active users around the globe in late 2012, to 33 million by June 2015 - most people would not realize that BlackBerry’s decision is akin to knowing when to fold and go for the next hand.
IBlackBerry’s CEO, John Chen, is not shy when it comes to re-iterating the company’s current focus. July 2015 saw another round of axing and reshuffling of BlackBerry employees (with numbers undisclosed), after Chen announced that they will limit smartphone production to the high-end market, and at most two phones annually. Chen, on the other hand, has also been eager to announce how BlackBerry has begun picking itself up through the cyber security industry. While it’s not exactly fun and games, Chen was quoted saying that he believes “we are the No. 1 industry leader in not only having the vision, but also being able to execute (privacy protection and preventing data leakage and theft)” at the BlackBerry Security Summit held in New York in July this year.
Since last year, BlackBerry has been making a few notable buy-ins to increase their odds