END-OF-THE-LINE PRO­TEC­TION

HP re­leased a new line of se­cure busi­ness prin­ters, but just how much more se­cure are they?

HWM (Malaysia) - - THINK - JohnLaw

by HP re­cently hosted an event in Bei­jing for the launch of the prod­ucts that they do best: new and se­cure en­ter­prise-grade prin­ters.

Don’t be fooled into think­ing that th­ese prin­ters are just the same as any other en­ter­prise prin­ter out in the mar­ket. HP’s new prin­ters have been taken to the next level by be­ing the first prin­ters in the world to ever be em­bed­ded with their own se­cu­rity sys­tem and soft­ware that are aimed specif­i­cally at pro­tect­ing them from il­licit and dan­ger­ous mal­ware. That’s right, you read that right: HP’s new prin­ters are pro­tected by their own per­sonal anti-virus soft­ware.

Why so much pro­tec­tion for an end-user de­vice, you ask? We posed that ques­tion to HP too, a ques­tion that Han Kong Leong, Vice Pres­i­dent, Print­ing Sys­tems, HP Asia Pa­cific and Ja­pan, was more than happy to an­swer. Leong said that the rea­son HP had gone through all this trou­ble to make their new prin­ters dig­i­tally se­cure was be­cause (be­lieve it or not) an of­fice prin­ter in this day and age isn’t just a com­mu­nal ac­ces­sory any longer.

Leong ex­plained that busi­ness prin­ters in to­day’s mar­ket are just as com­pli­cated as a PC, in the same sense that they have just as many com­po­nents as a PC. Be­sides be­ing used to print doc­u­ments, the mod­ern busi­ness prin­ters have CPUs, mem­ory mod­ules, in­ter­nal mem­ory stor­age, and can be used wire­lessly (through Wi-Fi or Blue­tooth con­nec­tiv­ity), or con­nected di­rectly via USB.

To en­sure that the prin­ters func­tion prop­erly, HP in­stalled three ad­di­tional fea­tures into the new prin­ters: HP SureS­tart, HP Se­cure White List­ing, and HP Run-time In­tru­sion De­tec­tion.

To put all th­ese fea­tures in rel­a­tive terms: HP SureS­tart works pretty much the same way as a PC’s BIOS does. It rec­ti­fies the prin­ter’s hard­ware and com­po­nents. More specif­i­cally, it can eas­ily iden­tify if the toner car­tridge be­ing used is a gen­uine HP con­sum­ables, or oth­er­wise. With that said, all ton­ers for HP’s new LaserJet prin­ters come with a spe­cial smart chip em­bed­ded within them, which will alert con­sumers to its au­then­tic­ity when in­serted into a prin­ter.

HP Se­cure White List­ing and HP Run-time In­tru­sion De­tec­tion are es­sen­tially the anti-virus pro­grams that dou­ble-check the source of your doc­u­ment be­fore it prints. Should both the pro­grams deem the source to be rid­dled with mal­ware and viruses, it can choose to not print the doc­u­ment. In more se­vere sit­u­a­tions, the pro­grams can force the prin­ter to shut­down, re­boot and stop func­tion­ing un­til it is man­u­ally restarted.

NOVEM­BER 2015

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HWM

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Han Kong Leong, Vice Pres­i­dent, Print­ing Sys­tems, HP Asia Pa­cific and Ja­pan, and Richard Bai­ley, Se­nior Vice Pres­i­dent, HP, at the launch event for HP’s new print­ing so­lu­tions.

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