PRI­VACY,PLEASE

MyTeksi Now Masks Num­bers for Safety of Driv­ers and Pas­sen­gers

HWM (Malaysia) - - TELEPORT-IGNITION -

Amidst the furor be­tween the Malaysian taxi driv­ers and car shar­ing ini­tia­tives such as Uber and GrabCar, MyTeksi re­cently in­tro­duced a new fea­ture on its app: num­ber mask­ing.

The fea­ture – which will mask both the num­bers of the pas­sen­ger and driver – was added in a bid to ad­dress the is­sue of safety be­tween the pas­sen­gers and driv­ers in ques­tion. In fact, MyTeksi has com­mit­ted US$6 mil­lion (ap­prox. RM24.9 mil­lion) to fur­ther de­velop more fea­tures like num­ber mask­ing.

“MyTeksi is one of the most trusted trans­port brands in South­east Asia be­cause safety is one of our high­est pri­or­i­ties. We must al­ways stay vig­i­lant and be­lieve that the key to en­sur­ing our driv­ers and pas­sen­gers have the best ride ex­pe­ri­ence by in­tro­duc­ing pre­ven­tive mea­sures, such

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NOVEM­BER 2015 as lim­it­ing the per­sonal de­tails avail­able to both par­ties,” said Vin­cent Tan, Act­ing Head of MyTeksi.

The num­ber mask­ing fea­ture on MyTeksi works with the pas­sen­ger mak­ing the call for a taxi ser­vice. Once they do so, they will be au­to­mat­i­cally con­nected to a vir­tual num­ber, in­stead of their real num­bers be­ing dis­played. This way, both pas­sen­gers and driv­ers can en­sure their own safety with­out the fear of reper­cus­sions from either party.

The com­mit­ment to­wards num­ber mask­ing is also part of a broader scope to pro­tect women in Malaysia. MyTeksi re­ported that since the im­ple­men­ta­tion of the num­ber mask­ing fea­ture, eight out of 10 women have said that taxis are now safer, while seven out of 10 women now feel safer hav­ing to take the taxi at night.

MyTeksi now fea­tures num­ber mask­ing in or­der to pro­tect the pri­vacy and en­sure the safety of both the pas­sen­ger and the driver.

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