INSTAX SELFIE

FU­JI­FILM Launched instax mini 70, a SelfieCen­tric In­stant Cam­era

HWM (Malaysia) - - APERTURE - NEWS -

In­stant film is more than just a nov­elty, it’s a means to keep a pre­cious mo­ment in phys­i­cal form, a form that could be shown and shared with friends and fam­ily, face to face.

Rid­ing on the ris­ing trend of self­ies, FU­JI­FILM Malaysia an­nounced the re­lease of the instax mini 70, the lat­est en­try in the pop­u­lar instax mini se­ries. Tar­geted at men and women be­tween age 20 and 30, the mini 70 is de­signed not only to be func­tional, but also fash­ion­able.

FU­JI­FILM’s instax cam­eras tra­di­tion­ally come in muted pas­tel col­ors, but not the mini 70. It is of­fered in three bright col­ors: Ca­nary Yel­low, Is­land Blue, and Moon White, with more to come in the fu­ture, ac­cord­ing to Yoshi­taka Naka­mura, Man­ag­ing Di­rec­tor of FU­JI­FILM Malaysia.

Po­si­tioned be­tween the mini 50 and the mini 90, the mini 70 fea­tures Selfie, Macro, and Land­scape modes, in ad­di­tion to Auto-ex­po­sure and Hi-key modes. To as­sist in self­ies, the cam­era has a front-fac­ing shut­ter but­ton – in­stead of two – and a selfie mir­ror sim­i­lar to the one seen on the mini 25.

When held, the mini 70 feels less bulky than the mini 8 and mini 25, but more com­fort­able than the mini 50 and mini 90. This is mainly due to its bat­tery com­part­ment, which holds two CR2 Lithium bat­ter­ies and dou­bles as a thumb grip.

When asked about ex­pec­ta­tions, Naka­mura said that the instax line is poised to make up 30 per­cent of the to­tal sales of FU­JI­FILM’s imag­ing so­lu­tions. His con­fi­dence is backed by an ag­gres­sive pro­mo­tion cam­paign.

The FU­JI­FILM instax mini 70 is ex­pected to re­tail for RM598.

(From left to right) Johnny Khoo, Gen­eral Man­ager Sales and Mar­ket­ing, FU­JI­FILM (M) Sdn Bhd; Yoshi­taka Naka­mura, Man­ag­ing Di­rec­tor, FU­JI­FILM (M) Sdn Bhd; brand am­bas­sador Cathryn Lee; and Hon Soon Teng, Head of Sales (Imag­ing So­lu­tions), FU­JI­FILM (M) Sdn Bhd.

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