COMPANYOF THE YEAR

Tech­nol­ogy Startup Ebizu Named ‘2015 Asia Pa­cific Blue­tooth Low En­ergy (BLE) in Con­nected Re­tail Com­pany of the Year’ by Frost & Sul­li­van

HWM (Malaysia) - - SMB - REPORT -

In recog­ni­tion of the com­pany’s em­pow­er­ment of re­tail­ers with on­line and off­line ca­pa­bil­i­ties us­ing Blue­tooth Low En­ergy (BLE) bea­cons, Malaysian startup Ebizu was awarded the 2015 Asia Pa­cific BLE in Con­nected Re­tail Com­pany of the Year by Frost & Sul­li­van.

Founded in 2013, Ebizu now has a suite of prod­ucts that pro­vides end-toend re­tail so­lu­tion for phys­i­cal re­tail out­lets in Malaysia and the South­east Asia re­gion. Its goal is to trans­form small and medium re­tail­ers, and in­crease their aware­ness to get on­line and lever­age the op­por­tu­ni­ties made avail­able by the in­creas­ing adop­tion of smart­phones.

“In­creas­ing pen­e­tra­tion of smart­phones and mobile In­ter­net is heav­ily in­flu­enc­ing the life­style and shop­ping ex­pe­ri­ence of re­tail shop­pers in the Asia Pa­cific re­gion. While on­line re­tail­ers are well po­si­tioned to cap­ture on this trend, a gap ex­ists be­tween the brick and mor­tar re­tail­ers and mobile tech­nol­ogy. Ebizu’s BLE-in­cor­po­rated in­te­grated re­tail so­lu­tions em­power the off­line re­tail­ers with the knowl­edge of the cus­tomers’ jour­ney, which helps them to en­gage with the cus­tomer at the right time and op­ti­mize sale con­ver­sions,” said Vivek K. Raghu, Se­nior Re­search An­a­lyst for Asia Pa­cific Au­to­ma­tion and Elec­tron­ics Prac­tice at Frost & Sul­li­van.

Ac­cord­ing to Ebizu, the com­pany has in­stalled over 8,000 BLE bea­cons in the re­gion to date, with thou­sands more to be in­stalled over the next year. In com­bi­na­tion with Wi-Fi and de­vice sen­sors, they are able to po­si­tion app users in­side a build­ing, such as a mall, depart­ment store, or re­tail out­lets. With it, app de­vel­op­ers can de­velop ap­pli­ca­tions for busi­nesses in phys­i­cal lo­ca­tions to mon­e­tize.

Ro­hit Ma­h­eswaran, Co-Founder and Di­rec­tor of Ebizu.

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