REACH­ING OUT TOTHE COM­PE­TI­TION

Ap­ple Con­sid­ers Sy­nap­tics Dis­play for ‘iPhone 7'

HWM (Malaysia) - - TELEPORT -

The iPhone 6s and 6s Plus brought about a new way to nav­i­gate and in­ter­act with your phone: the 3D Touch dis­play. De­vel­oped by Ap­ple, 3D Touch in­tro­duced pres­sure sen­si­tiv­ity, which is built into the dis­play to of­fer an­other means of in­ter­ac­tion to the users.

How­ever, at the time of writ­ing, there were ru­mors that Ap­ple will not be im­ple­ment­ing 3D Touch in the next iPhone. In­stead, the Cu­per­tino tech gi­ant will al­legedly turn to the most un­likely com­pany to sup­ply them with pres­sure-sen­si­tive dis­plays: Sy­nap­tics.

One pos­si­ble rea­son as to why Ap­ple could strike a deal with Sy­nap­tics be­cause they al­ready had plans to do away with the iPhone's phys­i­cal Home but­ton – a main­stay of the iPhone since its first in­car­na­tion – and po­ten­tially em­bed both the Home and Touch ID tech­nol­ogy di­rectly into the dis­play. But un­like Ap­ple, Sy­nap­tics' new (but yet-to-be-re­leased) ClearForce dis­play tech­nol­ogy was cre­ated be­cause the com­pany wanted to pro­vide man­u­fac­tur­ers with the abil­ity to de­vise an An­droid smart­phone with the same ac­ces­si­bil­i­ties as Ap­ple's new iPhones.

Now, Ap­ple isn't the first com­pany to ap­proach Sy­nap­tics for its tech­nol­ogy. That honor, sur­pris­ingly enough, goes to Xiaomi, the Chi­nese smart­phone maker that's been cor­ner­ing the Asian mar­ket for af­ford­able smart­phones.

Sony to Ac­quire Toshiba's Im­age Sen­sor Busi­ness

It's of­fi­cial: Sony has ac­quired Toshiba's im­age sen­sor busi­ness. In an of­fi­cial an­nounce­ment, the com­pany re­vealed that Toshiba would be trans­fer­ring cer­tain parts of their semi­con­duc­tor fab­ri­ca­tion fa­cil­i­ties, equip­ment and re­lated as­sets over to Sony. More specif­i­cally, Sony's main in­ter­est lies pri­mar­ily in equip­ment and as­sets re­lated to Toshiba's 300mm wafer pro­duc­tion line. Sony plans to use th­ese fa­cil­i­ties in or­der to man­u­fac­ture more CMOS im­age sen­sors in the fu­ture. The buy­out is ex­pected to of­fi­cially con­clude by

March 2016. ________________________________

Ap­ple's iPhone 6s is Best-Sell­ing Smart­phone in China for Septem­ber

The iPhone 6s re­cently re­ported record sales in China for the month of Septem­ber, de­thron­ing Huawei for the month of sales. Ac­cord­ing to the re­port by Coun­ter­point Re­search,

Ap­ple sold seven mil­lion units dur­ing the month, which led to the Cu­per­tino com­pany rak­ing in al­most

19 per­cent of the Chi­nese mar­ket share for smart­phones. On the global scale, record sales of the iPhone 6s in the U.S also helped the com­pany to re­tain its sta­tus as the num­ber one smart­phone brand in the two

coun­tries.

Ap­ple is re­port­edly eye­ing Sy­nap­tics for its ClearForce dis­play tech­nol­ogy.

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