REACHING OUT TOTHE COMPETITION
Apple Considers Synaptics Display for ‘iPhone 7'
The iPhone 6s and 6s Plus brought about a new way to navigate and interact with your phone: the 3D Touch display. Developed by Apple, 3D Touch introduced pressure sensitivity, which is built into the display to offer another means of interaction to the users.
However, at the time of writing, there were rumors that Apple will not be implementing 3D Touch in the next iPhone. Instead, the Cupertino tech giant will allegedly turn to the most unlikely company to supply them with pressure-sensitive displays: Synaptics.
One possible reason as to why Apple could strike a deal with Synaptics because they already had plans to do away with the iPhone's physical Home button – a mainstay of the iPhone since its first incarnation – and potentially embed both the Home and Touch ID technology directly into the display. But unlike Apple, Synaptics' new (but yet-to-be-released) ClearForce display technology was created because the company wanted to provide manufacturers with the ability to devise an Android smartphone with the same accessibilities as Apple's new iPhones.
Now, Apple isn't the first company to approach Synaptics for its technology. That honor, surprisingly enough, goes to Xiaomi, the Chinese smartphone maker that's been cornering the Asian market for affordable smartphones.
Sony to Acquire Toshiba's Image Sensor Business
It's official: Sony has acquired Toshiba's image sensor business. In an official announcement, the company revealed that Toshiba would be transferring certain parts of their semiconductor fabrication facilities, equipment and related assets over to Sony. More specifically, Sony's main interest lies primarily in equipment and assets related to Toshiba's 300mm wafer production line. Sony plans to use these facilities in order to manufacture more CMOS image sensors in the future. The buyout is expected to officially conclude by
March 2016. ________________________________
Apple's iPhone 6s is Best-Selling Smartphone in China for September
The iPhone 6s recently reported record sales in China for the month of September, dethroning Huawei for the month of sales. According to the report by Counterpoint Research,
Apple sold seven million units during the month, which led to the Cupertino company raking in almost
19 percent of the Chinese market share for smartphones. On the global scale, record sales of the iPhone 6s in the U.S also helped the company to retain its status as the number one smartphone brand in the two
Apple is reportedly eyeing Synaptics for its ClearForce display technology.