KEEPINGITINTHEFAMILY

Google Plans to Make its Own Smart­phones

HWM (Malaysia) - - TELEPORT -

Google's ac­qui­si­tion of An­droid nearly a decade ago in 2005 was the first step to­wards cre­at­ing a mo­bile ecosys­tem that would later be the main con­tender to Ap­ple's iOS plat­form. Also, un­like iOS, the An­droid OS is widely avail­able in vary­ing mod­els from dif­fer­ent man­u­fac­tur­ers, in­clud­ing its own Nexus brand.

Now, it seems that Google isn't con­tent with just own­ing the Nexus name and its mo­bile OS be­ing used around the world. Google, it seems, now wants to build its own smart­phones.

As men­tioned, the clos­est thing to a smart­phone that Google has to call­ing its own is the Nexus. How­ever, Nexus is merely a brand name that it owns, and the fab­ri­ca­tion and man­u­fac­tur­ing of each Nexus de­vice is de­pen­dent on third-party man­u­fac­tur­ers, such as Sam­sung, LG, or more re­cently, Huawei.

If Google does ac­tu­ally go through with its plan to make its own smart­phones, there could be sev­eral ben­e­fits to this. For starters, it's highly likely that th­ese Google-made An­droid devices will be op­ti­mized for max­i­mum ef­fi­ciency. Se­cond, as it'll be Google's own pro­pri­etary de­vice, soft­ware up­dates will ob­vi­ously be given pri­or­ity. Just like cur­rent Nexus devices, the phone will also ben­e­fit from the power that comes from the topof-the-line hard­ware of the time.

With that said, should Google ac­tu­ally go ahead with this, it could very well be shoot­ing it­self in the foot, for the sim­ple fact that cre­at­ing its own phone will also put the com­pany in di­rect com­pe­ti­tion with the very same ven­dors who de­pend on An­droid OS.

Google is con­tem­plat­ing on whether or not it should make its own smart­phones. (Im­age source: Forbes.)

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