Google Plans to Make its Own Smartphones
Google's acquisition of Android nearly a decade ago in 2005 was the first step towards creating a mobile ecosystem that would later be the main contender to Apple's iOS platform. Also, unlike iOS, the Android OS is widely available in varying models from different manufacturers, including its own Nexus brand.
Now, it seems that Google isn't content with just owning the Nexus name and its mobile OS being used around the world. Google, it seems, now wants to build its own smartphones.
As mentioned, the closest thing to a smartphone that Google has to calling its own is the Nexus. However, Nexus is merely a brand name that it owns, and the fabrication and manufacturing of each Nexus device is dependent on third-party manufacturers, such as Samsung, LG, or more recently, Huawei.
If Google does actually go through with its plan to make its own smartphones, there could be several benefits to this. For starters, it's highly likely that these Google-made Android devices will be optimized for maximum efficiency. Second, as it'll be Google's own proprietary device, software updates will obviously be given priority. Just like current Nexus devices, the phone will also benefit from the power that comes from the topof-the-line hardware of the time.
With that said, should Google actually go ahead with this, it could very well be shooting itself in the foot, for the simple fact that creating its own phone will also put the company in direct competition with the very same vendors who depend on Android OS.
Google is contemplating on whether or not it should make its own smartphones. (Image source: Forbes.)