MO­BILE UN­DER­WHELM­ING

Sony Mo­bile Still In De­cline, While Im­age Sen­sors and PS4s Are Go­ing Strong

HWM (Malaysia) - - TELEPORT -

The Ja­panese cor­po­ra­tion's mo­bile divi­sion re­cently posted its fi­nan­cial re­sults for the se­cond quar­ter of 2015, and as it was for the past cou­ple of years, it seems that they have had to re­port an op­er­at­ing loss of US$172 mil­lion (ap­prox. RM742 mil­lion). Sony con­trib­uted this to poor sales fig­ures for the fis­cal quar­ter, stat­ing that sales per­for­mance for the mo­bile divi­sion had dropped 15.2 per­cent year-on-year as a re­sult of the com­pany's “strate­gic de­ci­sion not to pur­sue scale in or­der to im­prove prof­itabil­ity.”

One of Sony's more lu­cra­tive divi­sion is its im­age sen­sor busi­ness, which recorded an op­er­at­ing profit of US$272 mil­lion (ap­prox. RM1.17 bil­lion) and a sales fig­ure of US$2.2 bil­lion (ap­prox. RM9.5 bil­lion). The prof­its were so good, in fact, that it al­lowed the com­pany to ac­quire Toshiba's own im­age sen­sor busi­ness back in Oc­to­ber. The most lu­cra­tive divi­sion is, of course, the sales of PlayS­ta­tion 4 soft­ware, which con­trib­uted US$3 bil­lion (ap­prox. RM13 bil­lion).

De­spite its poor per­for­mance in sales, Sony made it clear that this is merely a set­back and the de­cline will not see them clos­ing down its mo­bile divi­sion, and they are hop­ing to pull out of the red by 2016 with the new Xpe­ria Z5 se­ries smart­phones.

Sony's mo­bile divi­sion is bullish to fight back losses by 2016.

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