Sony Mobile Still In Decline, While Image Sensors and PS4s Are Going Strong
The Japanese corporation's mobile division recently posted its financial results for the second quarter of 2015, and as it was for the past couple of years, it seems that they have had to report an operating loss of US$172 million (approx. RM742 million). Sony contributed this to poor sales figures for the fiscal quarter, stating that sales performance for the mobile division had dropped 15.2 percent year-on-year as a result of the company's “strategic decision not to pursue scale in order to improve profitability.”
One of Sony's more lucrative division is its image sensor business, which recorded an operating profit of US$272 million (approx. RM1.17 billion) and a sales figure of US$2.2 billion (approx. RM9.5 billion). The profits were so good, in fact, that it allowed the company to acquire Toshiba's own image sensor business back in October. The most lucrative division is, of course, the sales of PlayStation 4 software, which contributed US$3 billion (approx. RM13 billion).
Despite its poor performance in sales, Sony made it clear that this is merely a setback and the decline will not see them closing down its mobile division, and they are hoping to pull out of the red by 2016 with the new Xperia Z5 series smartphones.
Sony's mobile division is bullish to fight back losses by 2016.