DAVE STORY, TABLEAU

DAVE STORY, VICE PRES­I­DENT, MO­BILE & STRATE­GIC GROWTH, TABLEAU

HWM (Malaysia) - - CONTENTS - by Li­uHongzuo

How would the ev­ery­day per­son use Viz­able (app ver­sion of Tableau)? Once, we had a fel­low who told his wife about it. She down­loaded it the day we launched, and the next day their daugh­ter was pre­sent­ing his­tory data in her class­room. An­other ex­am­ple I’ve done, was that I went to Ama­zon, and two clicks below Your Or­ders but­ton, you can down­load your or­der re­ports. It’s right there; peo­ple don’t know how easy it is to get their data. And with that, I was able to pull down all my Ama­zon data on all the shop­ping, and have a dis­cus­sion with my wife about where we’re spend­ing the most money. You can also get your data from your bank ac­counts; my son is away at col­lege - and he doesn’t know this - but I down­loaded all the trans­ac­tions on his Scot­tish bank ac­count, and I was able to see ex­actly who he was trans­fer­ring money to. It’s a good way to keep track of your per­sonal fi­nances, to look at your per­sonal fit­ness data – there’s a guy who’s a se­ri­ous cy­clist, and he was able to see his ride data for his en­tire (cy­cling) his­tory. What was his max­i­mum climb? What was his av­er­age heart rate? And he was able to see that in the same app, where he was able to use to an­a­lyze his Ama­zon shop­ping data. How do you think data can be more ef­fec­tive for in­di­vid­u­als as in­for­ma­tion? I think what’s re­ally im­por­tant is that you have the abil­ity to ask and an­swer ques­tions at your data. We’ve all seen charts and graphs, those are miss­ing the point. We know that the right way to see and un­der­stand data is to in­ter­act with it. When you can touch it, move it, take a piece of it out by swip­ing with your fin­ger­tip, then it be­comes real and you start to ask ques­tions. What’s re­ally im­por­tant is to go be­yond Pow­er­Point and static charts, to be­ing in­ter­ac­tive, be­cause that’s when you truly go from see­ing to un­der­stand­ing. The step in be­tween is in­ter­act­ing with it. Will there be a time where there is too much data avail­able to peo­ple? Well, you might say that time is al­ready here, but we just don’t know it. I think yes­ter­day, sev­eral zetabytes of data were cre­ated, from IoT, per­sonal track­ers, web­sites, all the in­ter­ac­tions hu­man have with ma­chines and ma­chines have with each other. And what’s hap­pen­ing is the vast, vast ma­jor­ity, all but a tiny sliver of that data, is go­ing to waste. We al­ready have too much data. What we’re miss­ing is tools to help us see and un­der­stand it, so we can take ac­tion from our data. What is the gen­eral sen­ti­ment on data us­age af­ter launch­ing Viz­able? I think the gen­eral au­di­ence would prob­a­bly say they don’t think they can see and un­der­stand their data. They don’t think they can do data anal­y­sis –that’s for data sci­en­tists, and in gen­eral it’s for peo­ple who love to use Ex­cel. What we want to do is we want to reach peo­ple who don’t want to be stuck in Ex­cel Hell’ – they just want to get an­swers. What we’re see­ing is more peo­ple see­ing and un­der­stand­ing their data more than be­fore. Two rea­sons: One, is they have more data – it’s in­cred­i­bly easy to get your own Ama­zon data in four clicks. Two, they are able to have tools like Tableau and Viz­able that make it so much eas­ier for the in­di­vid­ual to see and un­der­stand data – it’s not just for busi­nesses any­more. What fea­tures does Viz­able have com­ing up to make vi­su­al­ized data even bet­ter? I think that the big things we are work­ing on next are prob­a­bly our top two in­vest­ments: mak­ing it eas­ier to get data from a va­ri­ety of dif­fer­ent data sources, so you can get data from your Tableau en­vi­ron­ment and server, and also get di­rect con­nec­tion to your wear­able or to your restau­rant’s sup­ply shop. You can just say, “Hey, I want data from Fit­Bit, just give it to me,” and not have to go to a web­site and down­load it to open it. We want to take steps out, so more peo­ple can see and un­der­stand data. There’s also go­ing to be more ques­tion-an­swer­ing depth. There are still ques­tions you can’t an­swer with Viz­able – you can with Tableau desk­top. So those in­clude how two things are co-re­lated, and a whole bunch of things we haven’t yet done but we know we want to add, so that peo­ple can rapidly ask and an­swer ques­tions through the touch in­ter­face.

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