Al­bert Chang, WD

HWM (Malaysia) - - SMB -

Al­bert Chang, Se­nior Man­ager of Prod­uct Mar­ket­ing, WD Asia Pa­cific, has al­ways ad­vo­cated the use of per­sonal NAS and not only does he talk the talk, but he also walk the walk. He un­der­stands the us­age of a per­sonal NAS not only from the maker’s point of view, but also from the user’s per­spec­tive. We asked him a few ques­tions re­gard­ing the con­sumers’ con­cerns about per­sonal NAS, and here is what he has to say.

We be­gan by ask­ing for the rea­son why users would choose a pri­vate NAS that they have to main­tain on their own, ver­sus a pub­lic cloud.

Al­bert ex­plained that pri­vate cloud stor­age al­lows users to have to­tal own­er­ship of their own con­tent, as data is stored and ac­cessed in a NAS placed phys­i­cally in their home. It also al­lows them to man­age con­tent in a safe and se­cure en­vi­ron­ment, as op­posed to stor­ing it in a pub­lic cloud stor­age en­vi­ron­ment.

In WD’s new and im­proved NAS en­vi­ron­ment, main­tain­ing stor­age is sim­ple as how any­one or­ga­nizes their own PC’s file struc­ture. The only dif­fer­ence is, one is at­tached to PC by phys­i­cal wires, while the other is con­nected via net­work (Wi-Fi).

An­other is­sue that is al­ways on the minds of those who are think­ing of us­ing per­sonal NAS is se­cu­rity. A NAS is a trea­sure trove of per­sonal in­for­ma­tion and data. Nev­er­the­less, Al­bert said that users need not worry.

Ex­ist­ing se­cu­rity mea­sures de­signed in NAS such as in­di­vid­ual user pass­words, two-step ver­i­fi­ca­tion se­cu­rity, lim­it­ing files ac­cess, and vis­i­bil­ity to in­vited users, to ac­ti­va­tion code for devices to have re­mote ac­cess, are among the steps taken to pro­tect con­sumers’ data from any un­wanted at­tack. Set­ting up devices for re­mote ac­cess may re­quire some time, but once a user has com­pleted th­ese nec­es­sary steps, ac­cess­ing data would be easy only for au­then­ti­cated devices.

On top of that, the new My Cloud OS 3 now of­fers users the abil­ity to cre­ate ‘pub­lic share links’ or ‘pri­vate share links’, which is a more se­cure and safer method to share data with your friends and fam­ily.

But what about ran­somware, the new threat to per­sonal data that has seen ex­po­nen­tial growth in cases through­out the world, es­pe­cially in South­east Asian coun­tries? The so­lu­tion, said Al­bert, is sim­ple.

He com­mented that ran­somware will be of a con­cern if the user only has one copy of their data, hence it is ad­vis­able for users to have mul­ti­ple back­ups and con­duct reg­u­lar up­dates on all their data. Be­sides that, good In­ter­net hygiene and end­point pro­tec­tion tools are users’ pri­mary point of de­fense to fur­ther pro­tect their data against this threat.

WD Sync, for ex­am­ple, al­lows users to sync data across mul­ti­ple devices linked to the same My Cloud prod­uct, mak­ing it eas­ier and con­ve­nient to man­age data.

At this point, ran­somware re­mains a ma­jor con­cern to all In­ter­net users. WD will con­tinue to mon­i­tor the sit­u­a­tion and see if there is any coun­ter­ware that they may im­ple­ment in the fu­ture.

Ef­fi­ciency of cloud com­put­ing will al­ways be chal­lenged by the lim­i­ta­tion of In­ter­net speed in each given coun­try. How­ever, or­ga­ni­za­tions and users are see­ing the ad­van­tages and im­pli­ca­tions of cloud com­put­ing in both our work and life­style.

Al­bert added that this could be ob­served through the rise of BYOD, end-user mo­bile com­put­ing trend over the last few years. Typ­i­cally, of­fice doc­u­ments that will be shared are rel­a­tively small in file size, rang­ing from a few kilo­bytes (KB) to megabytes (MB). Even with 5Mbps In­ter­net up­load speed, it is still ap­pli­ca­ble for the My Cloud to per­form ef­fi­ciently. Ma­jor­ity of the larger file sizes would be mul­ti­me­dia files, such as video, mu­sic, and pho­tos. Video stream­ing re­mains chal­leng­ing in most coun­tries, but with fu­ture codec for­mats, the pos­si­bil­ity of stream­ing video over a slower In­ter­net is in the near fu­ture.

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