ZALMAN AEFENDY ZAINAL ABIDIN, CELCOM
ZALMAN AEFENDY ZAINAL ABIDIN CHIEF SALES AND MARKETING OFFICER, CELCOM
Recently, Celcom launched the FIRST Blue and FIRST Gold postpaid plans. What is the idea behind these two new options?
With the latest FIRST Blue and FIRST Gold plans, customers can now enjoy free Internet on weekends. This plan is personalized to cater to the everchanging digital needs of Malaysians. The new plans were significantly boosted with new features to provide the greatest and far more Internet than any other telco, on heightened speed, unlimited access to surfing, especially during weekends when data usage is often at its peak. Aside from this, the enhanced benefits and perks were aimed at enabling subscribers to fully utilize their commitment value on a weekly and monthly basis.
Celcom is the only telco in the country that offers free Internet during the weekends on its FIRST Blue and FIRST Gold, embracing the best features to enrich its customers’ user experience and providing them with the greatest Internet experience on their mobile devices. With these latest plans, customers will get the best performance from their devices.
These new plans offer up to a 4GB monthly Internet limit, with up to 1GB free Internet every weekend, plus other complimentary services. What are the advantages, and how do you think consumers will respond to them?
There are many advantages to customers when they subscribe to our FIRST Blue and FIRST Gold plans. These plans are obtainable at only RM45 and RM100 per month, respectively and Malaysians stand to receive a total of between 6GB and 12GB Internet monthly. This encompasses the FIRST Blue and FIRST Gold offering of 2GB / 4GB Monthly Internet, free Internet on Saturday and Sunday for a total of 2GB / 4GB monthly, and another free 2G / 4GB Celcom WiFi respectively, unlimited music from Yonder Music, carry forward unused Internet, as well as Internet bonus for those who are passionate about Internet browsing as the more they use, the more they will receive extra free Internet.
Keeping the momentum to continue providing the greatest Internet experience, FIRST Blue and FIRST Gold come with an extended credit limit for a nonstop and great Internet surfing, auto debit of 5% savings on the monthly bill, as well as Club privileges.
As of now, we have received good response from our customers.
Celcom also entered the unlimited streaming music scene with Yonder Music. Can you tell us more about it?
Yonder Music is currently only available in Malaysia and exclusively to all Celcom subscribers only. Yonder Music is also available on authorized Android and IOS devices and can be downloaded via Google Play Store. Yonder Music is a subscription-free service that provides its users with ad-free access to millions of songs to download, play and share. Yonder Music downloads tracks (and related) tracks as they stream and automatically follows one program (playlist, chart, album or track) with another creating a radio-like experience that leverages patent pending social discovery algorithms, to build an intelligent Magic Library on users’ devices. Subscribers will not be charged any data while using Yonder Music.
What more will Celcom do and offer to differentiate themselves from its competitors?
Celcom is all prepared for stiff competition for the coming year, with an intense surge in products and services being introduced. It is going to be an exciting year for Celcom Axiata Berhad in particular as we forge forward to embrace the new frontier – the digitalization of our products and services.
The next frontier for us is all about a new beginning and we hope to see a brand new Celcom rejuvenated in 2016. It is all about embracing digitalization. It is something everybody wants, especially our customers. To meet this ever-changing customer behavior, there is a need for us to digitalize our products and services. Therefore, we certainly look forward to delivering the best offerings and enhanced customer experience.
We will intensify our efforts in driving our data business while continue to focus on our core traditional business. Additionally, we will grow our adjacent and other upstream services (including continuing to embrace OTT, digitization and business solutions). Most importantly, our main focus will be on providing the best customer experience to our subscribers. To support the growing data demand, Celcom will continue to enhance its focus on mobile data with innovative and attractive data services and applications.
Aside from this, Celcom will increasingly look for innovative solutions to drive the competitive advantage in our dynamic market and to develop multiple new products and services at a high frequency, and we are consistently pursuing new commercial models and channel partners to drive growth.
What is the current status of Celcom’s network? Are there any immediate plans to strengthen the network infrastructure?
Our aim to remain the No.1 network quality provider will constantly be worked on and Celcom will continue to remain focused on building and innovating towards the development of our enhanced data network and coverage.
Our network development is well on track and is progressing steadfastly, as we believe that network which has been our strongest arm in the company since its inception in 1988, can never take a moment to step back.
As such, with the stabilizing of Celcom’s IT transformation project, the company has worked hard at enhancing its network quality, ensuring a wide coverage throughout the country in every populated area to innovation in meeting the ever-changing consumer behavior.
We are eager to engage our customers with a seamless customer experience and further enhance their digital communication needs, all powered by the country’s strongest and fastest 4G LTE network.
Realizing the importance of a seamless connectivity especially so in the digital age, Celcom will strive towards delivering the best Internet experience whilst placing customer experience as its highest priority. This is now being pursued further with its new digitalized products and services which is only made possible through a solid data leadership.
As such and ever ready, Celcom will introduce more innovative products in 2016, and will continue to embrace OTT and digitalization by building on its alliances and digitalizing its businesses. Our new frontier – embracing digitalization in all our products and services, the areas of focus are the ‘new economy’ of content, fixed mobile convergence, M2M and solutions, digital advertising, digital payment and digital commerce.
Additionally, several key transformation initiatives that were operationalized earlier last year, will translate into a stronger ecosystem to deliver better customer experience in 2016. Equal focus will be placed on customer experience and cost optimization through several initiatives including industry collaborations, as well as focusing on data rollout for all technologies towards building the best and most customer-centric network.