HWM (Malaysia) - - CONTENTS - by Michael Low

Re­cently, Cel­com launched the FIRST Blue and FIRST Gold post­paid plans. What is the idea be­hind th­ese two new op­tions?

With the lat­est FIRST Blue and FIRST Gold plans, cus­tomers can now en­joy free In­ter­net on week­ends. This plan is per­son­al­ized to cater to the ev­er­chang­ing dig­i­tal needs of Malaysians. The new plans were sig­nif­i­cantly boosted with new fea­tures to pro­vide the great­est and far more In­ter­net than any other telco, on height­ened speed, un­lim­ited ac­cess to surf­ing, es­pe­cially dur­ing week­ends when data us­age is of­ten at its peak. Aside from this, the en­hanced ben­e­fits and perks were aimed at en­abling sub­scribers to fully uti­lize their com­mit­ment value on a weekly and monthly ba­sis.

Cel­com is the only telco in the coun­try that of­fers free In­ter­net dur­ing the week­ends on its FIRST Blue and FIRST Gold, em­brac­ing the best fea­tures to en­rich its cus­tomers’ user ex­pe­ri­ence and pro­vid­ing them with the great­est In­ter­net ex­pe­ri­ence on their mo­bile devices. With th­ese lat­est plans, cus­tomers will get the best per­for­mance from their devices.

Th­ese new plans of­fer up to a 4GB monthly In­ter­net limit, with up to 1GB free In­ter­net ev­ery week­end, plus other com­pli­men­tary ser­vices. What are the ad­van­tages, and how do you think con­sumers will re­spond to them?

There are many ad­van­tages to cus­tomers when they sub­scribe to our FIRST Blue and FIRST Gold plans. Th­ese plans are ob­tain­able at only RM45 and RM100 per month, re­spec­tively and Malaysians stand to re­ceive a to­tal of be­tween 6GB and 12GB In­ter­net monthly. This en­com­passes the FIRST Blue and FIRST Gold of­fer­ing of 2GB / 4GB Monthly In­ter­net, free In­ter­net on Satur­day and Sun­day for a to­tal of 2GB / 4GB monthly, and an­other free 2G / 4GB Cel­com WiFi re­spec­tively, un­lim­ited mu­sic from Yon­der Mu­sic, carry for­ward un­used In­ter­net, as well as In­ter­net bonus for those who are pas­sion­ate about In­ter­net brows­ing as the more they use, the more they will re­ceive ex­tra free In­ter­net.

Keep­ing the mo­men­tum to con­tinue pro­vid­ing the great­est In­ter­net ex­pe­ri­ence, FIRST Blue and FIRST Gold come with an ex­tended credit limit for a non­stop and great In­ter­net surf­ing, auto debit of 5% sav­ings on the monthly bill, as well as Club priv­i­leges.

As of now, we have re­ceived good re­sponse from our cus­tomers.

Cel­com also en­tered the un­lim­ited stream­ing mu­sic scene with Yon­der Mu­sic. Can you tell us more about it?

Yon­der Mu­sic is cur­rently only avail­able in Malaysia and ex­clu­sively to all Cel­com sub­scribers only. Yon­der Mu­sic is also avail­able on au­tho­rized An­droid and IOS devices and can be down­loaded via Google Play Store. Yon­der Mu­sic is a sub­scrip­tion-free ser­vice that pro­vides its users with ad-free ac­cess to mil­lions of songs to down­load, play and share. Yon­der Mu­sic down­loads tracks (and re­lated) tracks as they stream and au­to­mat­i­cally fol­lows one pro­gram (playlist, chart, al­bum or track) with an­other cre­at­ing a ra­dio-like ex­pe­ri­ence that lever­ages pa­tent pend­ing so­cial dis­cov­ery al­go­rithms, to build an in­tel­li­gent Magic Li­brary on users’ devices. Sub­scribers will not be charged any data while us­ing Yon­der Mu­sic.

What more will Cel­com do and of­fer to dif­fer­en­ti­ate them­selves from its com­peti­tors?

Cel­com is all pre­pared for stiff com­pe­ti­tion for the com­ing year, with an in­tense surge in prod­ucts and ser­vices be­ing in­tro­duced. It is go­ing to be an ex­cit­ing year for Cel­com Ax­i­ata Ber­had in par­tic­u­lar as we forge for­ward to em­brace the new fron­tier – the dig­i­tal­iza­tion of our prod­ucts and ser­vices.

The next fron­tier for us is all about a new be­gin­ning and we hope to see a brand new Cel­com re­ju­ve­nated in 2016. It is all about em­brac­ing dig­i­tal­iza­tion. It is some­thing ev­ery­body wants, es­pe­cially our cus­tomers. To meet this ever-chang­ing cus­tomer be­hav­ior, there is a need for us to dig­i­tal­ize our prod­ucts and ser­vices. There­fore, we cer­tainly look for­ward to de­liv­er­ing the best of­fer­ings and en­hanced cus­tomer ex­pe­ri­ence.

We will in­ten­sify our ef­forts in driv­ing our data busi­ness while con­tinue to fo­cus on our core tra­di­tional busi­ness. Ad­di­tion­ally, we will grow our ad­ja­cent and other up­stream ser­vices (in­clud­ing con­tin­u­ing to em­brace OTT, dig­i­ti­za­tion and busi­ness so­lu­tions). Most im­por­tantly, our main fo­cus will be on pro­vid­ing the best cus­tomer ex­pe­ri­ence to our sub­scribers. To sup­port the grow­ing data de­mand, Cel­com will con­tinue to en­hance its fo­cus on mo­bile data with in­no­va­tive and at­trac­tive data ser­vices and ap­pli­ca­tions.

Aside from this, Cel­com will in­creas­ingly look for in­no­va­tive so­lu­tions to drive the com­pet­i­tive ad­van­tage in our dy­namic mar­ket and to de­velop mul­ti­ple new prod­ucts and ser­vices at a high fre­quency, and we are con­sis­tently pur­su­ing new com­mer­cial mod­els and chan­nel part­ners to drive growth.

What is the cur­rent sta­tus of Cel­com’s net­work? Are there any im­me­di­ate plans to strengthen the net­work in­fra­struc­ture?

Our aim to re­main the No.1 net­work qual­ity provider will con­stantly be worked on and Cel­com will con­tinue to re­main fo­cused on build­ing and in­no­vat­ing to­wards the de­vel­op­ment of our en­hanced data net­work and cov­er­age.

Our net­work de­vel­op­ment is well on track and is pro­gress­ing stead­fastly, as we be­lieve that net­work which has been our strong­est arm in the com­pany since its in­cep­tion in 1988, can never take a mo­ment to step back.

As such, with the sta­bi­liz­ing of Cel­com’s IT trans­for­ma­tion pro­ject, the com­pany has worked hard at en­hanc­ing its net­work qual­ity, en­sur­ing a wide cov­er­age through­out the coun­try in ev­ery pop­u­lated area to in­no­va­tion in meet­ing the ever-chang­ing con­sumer be­hav­ior.

We are ea­ger to en­gage our cus­tomers with a seam­less cus­tomer ex­pe­ri­ence and fur­ther en­hance their dig­i­tal com­mu­ni­ca­tion needs, all pow­ered by the coun­try’s strong­est and fastest 4G LTE net­work.

Re­al­iz­ing the im­por­tance of a seam­less con­nec­tiv­ity es­pe­cially so in the dig­i­tal age, Cel­com will strive to­wards de­liv­er­ing the best In­ter­net ex­pe­ri­ence whilst plac­ing cus­tomer ex­pe­ri­ence as its high­est pri­or­ity. This is now be­ing pur­sued fur­ther with its new dig­i­tal­ized prod­ucts and ser­vices which is only made pos­si­ble through a solid data lead­er­ship.

As such and ever ready, Cel­com will in­tro­duce more in­no­va­tive prod­ucts in 2016, and will con­tinue to em­brace OTT and dig­i­tal­iza­tion by build­ing on its al­liances and dig­i­tal­iz­ing its busi­nesses. Our new fron­tier – em­brac­ing dig­i­tal­iza­tion in all our prod­ucts and ser­vices, the ar­eas of fo­cus are the ‘new econ­omy’ of con­tent, fixed mo­bile con­ver­gence, M2M and so­lu­tions, dig­i­tal ad­ver­tis­ing, dig­i­tal pay­ment and dig­i­tal com­merce.

Ad­di­tion­ally, sev­eral key trans­for­ma­tion ini­tia­tives that were op­er­a­tional­ized ear­lier last year, will trans­late into a stronger ecosys­tem to de­liver bet­ter cus­tomer ex­pe­ri­ence in 2016. Equal fo­cus will be placed on cus­tomer ex­pe­ri­ence and cost op­ti­miza­tion through sev­eral ini­tia­tives in­clud­ing in­dus­try col­lab­o­ra­tions, as well as fo­cus­ing on data roll­out for all tech­nolo­gies to­wards build­ing the best and most cus­tomer-cen­tric net­work.

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