About pho­tog­ra­phy and Photoshop

PAUL BUR­NETT, PRIN­CI­PAL APAC EVAN­GE­LIST, ADOBE SYS­TEMS

HWM (Malaysia) - - Q & A - Mar­cusWong users straight away. And in fact, over the last three or four years, we’ve re­leased thou­sands of up­dates to the prod­uct, and we could never have done that with the old model.

by I think a lot of the early feed­back about Cre­ative Cloud has been: “Why do I have to pay a sub­scrip­tion for some­thing that I’ve al­ways owned.” Has that changed by now? Well, you’re right. When we first re­leased Cre­ative Cloud to the mar­ket, there was a lot of con­fu­sion as to why we were do­ing this. And I think a lot of the con­fu­sion around it all was that our vi­sion of Cre­ative Cloud was not ‘the’ Cre­ative Suite.

You used to buy a box of soft­ware off the shelf and there were prob­lems with that. We’d sell you a new up­date af­ter one or two years, and the thing is the in­dus­try has gone through a lot of changes.

Sur­veys showed that changes have been com­ing faster in the last five years than in the last 18 or 15 years, but we were legally un­able to add fea­tures af­ter we pro­vided a new re­lease. It’s a tax law: once some­one pays for some­thing, you can’t give him bits to add to it, you have to wait for the next re­lease.

By chang­ing to a sub­scrip­tion model, it en­ables us to re­lease up­dates once they’re avail­able, so when there are new devices or new for­mats, we can re­lease up­dates to make things eas­ier for our There seems to be so much you can do with Photoshop th­ese days. Do you think this takes away from what “pho­tog­ra­phy” is? It’s very in­ter­est­ing. In the world of pho­tog­ra­phy, there is this big ex­treme area. On the one end, there are pho­tog­ra­phers who will say: “What­ever I take in the cam­era, is the shot that I should pub­lish. ”

On the very other end of the spec­trum, there are peo­ple who say: “I took this shot of a moun­tain the other day but the clouds weren’t so great, but I had an­other shot I took two months ago where the clouds were awe­some so I’ll just put the two to­gether.”

So re­ally, are they pho­tog­ra­phers? Are they not? I’m not go­ing to agree or dis­agree with what they do. Some peo­ple will say its art. And that’s to­tally le­git­i­mate be­cause there are peo­ple who do in­cred­i­ble work with com­po­si­tions.

But it’s not black and white be­cause there are in-be­tweens too. For ex­am­ple,

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