About photography and Photoshop
PAUL BURNETT, PRINCIPAL APAC EVANGELIST, ADOBE SYSTEMS
by I think a lot of the early feedback about Creative Cloud has been: “Why do I have to pay a subscription for something that I’ve always owned.” Has that changed by now? Well, you’re right. When we first released Creative Cloud to the market, there was a lot of confusion as to why we were doing this. And I think a lot of the confusion around it all was that our vision of Creative Cloud was not ‘the’ Creative Suite.
You used to buy a box of software off the shelf and there were problems with that. We’d sell you a new update after one or two years, and the thing is the industry has gone through a lot of changes.
Surveys showed that changes have been coming faster in the last five years than in the last 18 or 15 years, but we were legally unable to add features after we provided a new release. It’s a tax law: once someone pays for something, you can’t give him bits to add to it, you have to wait for the next release.
By changing to a subscription model, it enables us to release updates once they’re available, so when there are new devices or new formats, we can release updates to make things easier for our There seems to be so much you can do with Photoshop these days. Do you think this takes away from what “photography” is? It’s very interesting. In the world of photography, there is this big extreme area. On the one end, there are photographers who will say: “Whatever I take in the camera, is the shot that I should publish. ”
On the very other end of the spectrum, there are people who say: “I took this shot of a mountain the other day but the clouds weren’t so great, but I had another shot I took two months ago where the clouds were awesome so I’ll just put the two together.”
So really, are they photographers? Are they not? I’m not going to agree or disagree with what they do. Some people will say its art. And that’s totally legitimate because there are people who do incredible work with compositions.
But it’s not black and white because there are in-betweens too. For example,