2016FORECASTS

Ac­cen­ture: Lead­ers of Dig­i­tal Econ­omy Will Place Peo­ple and Val­ues First

HWM (Malaysia) - - SMB -

Ac­cen­ture re­cently re­leased a re­port that high­lights how com­pa­nies can adopt a peo­ple-first ap­proach to ad­dress over­whelm­ing tech­no­log­i­cal changes, by dra­mat­i­cally dis­rupt­ing the work­force.

“In the Ac­cen­ture Tech­nol­ogy Vi­sion 2016, we’ve iden­ti­fied five tech­nol­ogy trends that are crit­i­cal to dig­i­tal suc­cess. Dig­i­tal means peo­ple too and a cor­ner­stone of this year’s Vi­sion is peo­ple first. Com­pa­nies that em­brace dig­i­tal can em­power their work­force to con­tin­u­ously learn new skills to do more with tech­nol­ogy and gen­er­ate big­ger and bet­ter busi­ness re­sults,” said Paul Daugh­erty, Ac­cen­ture’s Chief Tech­nol­ogy Of­fi­cer.

The first trend is in­tel­li­gent au­to­ma­tion, where ar­ti­fi­cial in­tel­li­gence (AI), ro­bot­ics and aug­mented re­al­ity are used to change the way busi­ness op­er­ates, and drive a new, more pro­duc­tive re­la­tion­ship be­tween peo­ple and ma­chines.

Se­cond is ex­ploit­ing tech­nol­ogy to en­able work­force trans­for­ma­tion by cre­at­ing highly adapt­able and change-ready en­vi­ron­ments that are able to meet dy­namic dig­i­tal de­mands. This is re­ferred to as liq­uid work­force.

The third trend that Ac­cen­ture fore­sees in 2016 is plat­form econ­omy. Here, plat­form-based busi­ness mod­els are used to cap­ture new growth op­por­tu­ni­ties, driv­ing change in the global macroe­co­nomic en­vi­ron­ment.

In 2016, fast-emerg­ing dig­i­tal ecosys­tems are cre­at­ing the foun­da­tion for the next wave of dis­rup­tion, mak­ing it pre­dictable. For­ward-think­ing lead­ers can proac­tively pre­dict th­ese ecosys­tem tra­jec­to­ries to gain a com­pet­i­tive ad­van­tage. This is the fourth trend.

Fi­nally, as trust is a cor­ner­stone of the dig­i­tal econ­omy, it is im­por­tant to gain the trust of in­di­vid­u­als, ecosys­tems, and reg­u­la­tors. 83 per­cent of sur­vey re­spon­dents agree that busi­nesses must fo­cus on dig­i­tal ethics as a core strat­egy; bet­ter se­cu­rity alone won’t be enough.

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