SAM­SUNG GALAXY S7

HWM (Malaysia) - - FEATURE -

PART OF THE HUB­BUB OVER THE NEW WAVE

of flag­ship phones can be at­trib­uted to the pro­ces­sor up­grades re­ceived this year. We re­fer to Qual­comm’s Snadragon 820 SoC, and Sam­sung’s very own Exynos 8890 pro­ces­sor. Be­fore the Snap­dragon 820, Qual­comm com­mis­sioned Tai­wanese man­u­fac­turer TSMC to make their chips, only to face is­sues with TSMC’s 16 nanome­ter man­u­fac­tur­ing process. Qual­comm then looked to Sam­sung, who was al­ready mak­ing its pro­pri­etary Exynos pro­ces­sors since 2010, with a new 14 nanome­ter LPP process. To­day, we see Sam­sung Galaxy S7 and S7 edge phones with two vari­ants – the ones sold in our re­gion uses the Exynos 8890, while U.S. sets come with Snap­dragon 820. Ei­ther way, both chips are on par in terms of bench­mark per­for­mance, but Sam­sung pulls ahead of LG sim­ply be­cause us­ing the LG G5 would still mean us­ing a Snap­dragon 820 SoC that came out of Sam­sung’s fac­to­ries.

In­stead of adopt­ing LG’s flashy ap­proach at MWC 2016 this year, Sam­sung opted to play it safe for the Galaxy S7 and S7 edge by cap­i­tal­iz­ing on the strengths of the S6 hand­set, while cram­ming as many prac­ti­cal fea­tures as pos­si­ble. In no way is the S7 novel – it had some changes to the rear de­sign, but it still looked al­most the same as its pre­de­ces­sor. The new show pony was its Al­ways-on Dis­play, but LG man­aged to do the same screen fea­ture, while rein­vent­ing what a flag­ship smart­phone could be.

On top of its lim­ited in­no­va­tion, the changes made to the S7 felt more like a fix to old prob­lems. How­ever, here is where the new Sam­sung phones got in­ter­est­ing. The fixes were sen­si­ble, highly prac­ti­cal, and it an­swered al­most ev­ery re­quest their fans had for the S6. Wa­ter re­sis­tant and dust­proof­ing made a re­turn to the S7 and S7 edge since it was sorely missed on the pre­vi­ous de­vice, and Sam­sung man­aged to make the de­vice rated with IP68 cer­ti­fi­ca­tion with open ports that are safe for sub­merg­ing in liq­uid. Even the wa­ter-re­sis­tant Galaxy S5 was nowhere as ad­vanced as the S7 and S7 edge were. Ex­pand­able stor­age also made a come­back, promis­ing a boost of up to 200GB via mi­croSD card. It off­sets the

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