‘LITEWEIGHT' SUC­CESS

Face­book Lite Now Be­ing Used by 100 Monthly Mil­lion Ac­tive Users

HWM (Malaysia) - - TELEPORT - HOT SHOTS -

Face­book re­cently achieved another mile­stone with its lightweight app, Face­book Lite, which re­port­edly reached 100 mil­lion monthly ac­tive users.

The app, which is less than 1MB in size, was coded with the goal of help­ing users liv­ing in coun­tries with slow con­nec­tions to down­load the app in a mat­ter of sec­onds, and be so­cially con­nected with their friends in just a mat­ter of min­utes.

Face­book stated that sta­tis­ti­cally, at least 1.6 bil­lion peo­ple still live in places where mo­bile broad­band net­works (e.g. 3G and 4G net­works) are not widely avail­able, which makes data ac­cess dif­fi­cult. Fur­ther­more, even if they did have mo­bile data con­nec­tiv­ity, these coun­tries may still face is­sues with sta­bil­ity and in­ter­mit­tent con­nec­tiv­ity (much like how some ma­ture tel­cos are still ex­pe­ri­enc­ing sim­i­lar is­sues).

To re­it­er­ate, Face­book's Lite ver­sion of its pop­u­lar app is op­ti­mized to work more ef­fi­ciently on 2G net­works, and to re­duce the amount of data used when chat­ting and find­ing friends on it. In or­der for them to achieve this low band­width la­tency, Face­book had its en­gi­neers use spe­cific tools, such as Aug­mented Traf­fic Con­trol and In­no­va­tion Lab, to sim­u­late 2G net­works for test­ing their app in re­al­is­tic con­di­tions.

To keep a long story short: Face­book Lite's devel­op­ment and de­sign is so ef­fi­cient that even an older An­droid de­vice, such as the Sam­sung Galaxy Y, which came out in 2009, was able to run the app with­out a hitch. With that said Face­book does rec­om­mend that Face­book Lite users run the app on An­droid de­vices that are, at the very least, on An­droid 2.3 Ginger­bread OS for a more op­ti­mal ex­pe­ri­ence.

Face­book Lite now has 100 mil­lion monthly ac­tive users around the world.

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