Known Best for its Creative Tea-Based Drinks, Chatime Now Makes for the Cloud with Windows 8 and Microsoft Azure
Chatime Malaysia has turned to Microsoft solutions to enhance its business operations with Windows 8 and the enterprise-grade cloud computing platform, Microsoft Azure. The move will affect the company’s 800 trained tearistas (tea equivalent to baristas), and across 150 outlets.
“Keeping pace with our growing business and customer base was a growing challenge for us. In order to serve a beverage liked by all, we use only high quality tea leaves and ingredients to serve close to four million Chatime in Malaysia drinks a month. Our expanding business meant that we were in need of a system that was capable of more than just tabulating sales numbers. We believed that we needed to better understand customer behavior better – essentially, what makes them tick, and what doesn’t – and ultimately, this would be translated into business insights that we could use to consistently serve quality drinks,” said Bryan Loo, Managing Director of Loob Holding Sdn Bhd, the license owner of Chatime Malaysia.
Chatime began replacing its traditional POS
APRIL 2016 systems with Windows 8 in April 2014. The company then moved their data to Azure, making the centralized POS system fully connected to a cloud infrastructure. This allowed Chatime to access transaction data from all of its outlets, live – literally, anytime, anywhere – and extract it in a suitable format that would help them translate the numbers and data into a workable report.
“Chatime’s decision to move to Microsoft Windows and Cloud-based Azure came at an opportune time for the company, as more and more SMBs in the food and beverage industry are realizing the need for a modern and affordable, yet scalable platform to remain nimble in a fast-paced industry. With Microsoft’s affordable cloud-based platform that minimizes capital expenditure, improves operational efficiency and ultimately optimizes revenue in the long run, we hope to empower SMBs in Malaysia to focus their efforts in what matters to them most - growing their business,” said Azizah Ali, General Manager, Small and Midmarket Solutions and Partners at Microsoft Malaysia.