Known Best for its Cre­ative Tea-Based Drinks, Cha­time Now Makes for the Cloud with Win­dows 8 and Mi­crosoft Azure

HWM (Malaysia) - - SMB - REPORT -

Cha­time Malaysia has turned to Mi­crosoft so­lu­tions to en­hance its busi­ness oper­a­tions with Win­dows 8 and the en­ter­prise-grade cloud com­put­ing plat­form, Mi­crosoft Azure. The move will af­fect the com­pany’s 800 trained tearis­tas (tea equiv­a­lent to baris­tas), and across 150 out­lets.

“Keep­ing pace with our grow­ing busi­ness and cus­tomer base was a grow­ing chal­lenge for us. In or­der to serve a bev­er­age liked by all, we use only high qual­ity tea leaves and in­gre­di­ents to serve close to four mil­lion Cha­time in Malaysia drinks a month. Our ex­pand­ing busi­ness meant that we were in need of a sys­tem that was ca­pa­ble of more than just tab­u­lat­ing sales num­bers. We be­lieved that we needed to bet­ter un­der­stand cus­tomer be­hav­ior bet­ter – es­sen­tially, what makes them tick, and what doesn’t – and ul­ti­mately, this would be trans­lated into busi­ness in­sights that we could use to con­sis­tently serve qual­ity drinks,” said Bryan Loo, Man­ag­ing Di­rec­tor of Loob Hold­ing Sdn Bhd, the li­cense owner of Cha­time Malaysia.

Cha­time be­gan re­plac­ing its tra­di­tional POS




APRIL 2016 sys­tems with Win­dows 8 in April 2014. The com­pany then moved their data to Azure, mak­ing the cen­tral­ized POS sys­tem fully con­nected to a cloud in­fra­struc­ture. This al­lowed Cha­time to ac­cess trans­ac­tion data from all of its out­lets, live – lit­er­ally, any­time, any­where – and ex­tract it in a suit­able for­mat that would help them trans­late the num­bers and data into a work­able re­port.

“Cha­time’s de­ci­sion to move to Mi­crosoft Win­dows and Cloud-based Azure came at an op­por­tune time for the com­pany, as more and more SMBs in the food and bev­er­age in­dus­try are real­iz­ing the need for a mod­ern and af­ford­able, yet scal­able plat­form to re­main nim­ble in a fast-paced in­dus­try. With Mi­crosoft’s af­ford­able cloud-based plat­form that min­i­mizes cap­i­tal ex­pen­di­ture, im­proves op­er­a­tional ef­fi­ciency and ul­ti­mately op­ti­mizes rev­enue in the long run, we hope to em­power SMBs in Malaysia to fo­cus their ef­forts in what mat­ters to them most - grow­ing their busi­ness,” said Az­izah Ali, Gen­eral Man­ager, Small and Mid­mar­ket So­lu­tions and Part­ners at Mi­crosoft Malaysia.

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