With major changes happening at Canon Marketing (Malaysia) Sdn Bhd, we sat down with Edward Chang, Senior Sales and Marketing Manager of Canon Marketing (Malaysia) and ask him about Canon’s future in the projector market. Chang has more than two decades of experience with Canon products, and was present when the company first took on the task of introducing Canon projectors into the Malaysian market some 10 years ago. His confidence stems from Canon’s almost century-long heritage and core competency in producing precision optical lenses and image processors. Tell us about Canon’s projector lineup and its target market.
Our lineup of projectors ranged from entry-level projectors up to large venue projectors. We cater to home users, small offices, SMEs, and even major corporations to bigger event settings, such as hotels and ballrooms that require projectors with up to 7,500 lumens.
Our current target market is corporate clients. This year, you will see that we are introducing more and more high-powered projector and high-resolution projectors. One may say that these types of projectors could also be used in home or small business settings, but general home users and businesses like F&B establishments do not need projectors with high lumens and high-resolution projections like corporations do. They just need a basic, budget-friendly unit.
We also have offerings for the education sector. These are short throw and ultra-short throw projectors, ideal for education applications where teachers or lecturers can interact or point out the elements without blocking the view and casting a shadow on the projected content. Focused and well prepared, Canon looks to have a strong hand in its play into the projector market this year. Faced with more competition than ever, it will take all of the company’s experience and know-how to stand out and stay ahead of the pack. The projector market is nowhere near its end, but it is a saturated one. 130 HWM | M AY 2 0 1 6 What are the key technologies that are unique to Canon projectors?
One of our unique selling points is AISYS (or Aspectual Illumination System). It is made of a sophisticated optical array, including a specially designed Polarization Beam Splitter. The result is that we are able to make powerful projectors with accurate colors and detailed projections in a more compact and attractive package.
In line with our mission to produce brighter and higher-resolution projectors for the corporate market, one of the signature technologies on our projectors is the constant f-number (or aperture). The technology stems from Canon’s expertise and experience in optics.
On a camera lens, especially a zoom lens, a constant f-number as low as f/2.8 translates to a constant bright image, no matter the zoom distance. This is true in our projectors as well. Constant aperture meant that the projection is bright, sharp, and even – no matter the focus or zoom distance.
Our projectors also feature technologies such as Edge Blending, where two projectors can be used to project a single wide-angle image. This feature could be emulated on other projectors using software; however, what we use is a hardware solution.
Edward Chang, Senior Sales and Marketing Manager of Canon Marketing (Malaysia)