HWM (Malaysia) - - TEST -

Ac­tiv­ity track­ers have never been more in-de­mand as healthy liv­ing and fitness trends grow. How­ever, un­less you work­out reg­u­larly, the nov­elty of look­ing at your daily step counter usu­ally wears off af­ter a few weeks when there’s no other mo­ti­va­tion to keep track­ing your progress.

Re­mem­ber NikeFuel, Nike’s uni­ver­sal ac­tiv­ity mea­sure­ment sys­tem that earned you ‘Fuel’ points and achieve­ments? It was fun while it lasted, but again, noth­ing tan­gi­ble came out of it.

So what do you do with all those step goals you’re meet­ing ev­ery­day? If you guessed “there’s bound to be an app for it”, you’d be par­tially cor­rect. There’s ac­tu­ally a por­tal for it.

Ac­tive Ager Asia (ac­tivea­ is a new startup that gam­i­fies ac­tiv­ity track­ing with phys­i­cal re­wards. Sign­ing up for a free ac­count lets you sync your tracker to its dash­board and ac­cess se­lect mer­chant priv­i­leges. Paid mem­bers with an an­nual sub­scrip­tion will also be able to par­tic­i­pate in reg­u­lar ‘chal­lenges’, re­deem their points for re­wards such as gro­cery vouch­ers and take part in lucky draws.

Ac­cord­ing to the por­tal, it cur­rently sup­ports Fitbit and Jaw­bone de­vices, plus Google Fit and Moves mo­bile apps.

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