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Canon Launches EF-M 28mm f/3.5 Macro IS STM Lens

HWM (Malaysia) - - NEWS - A P E R T U R E -

Canon's EOS M cam­eras may have pre­vi­ously lagged be­hind the com­pe­ti­tion, but that doesn't mean that the com­pany is about the aban­don the mir­ror­less plat­form. Not only has Canon launched the EOS M10, a brand new mir­ror­less in­ter­change­able lens cam­era, but the com­pany also launched a new lens specif­i­cally for the EOS M mount.

Known as the EF-M 28mm f/3.5 Macro IS STM, this lens is par­tic­u­larly in­ter­est­ing be­cause of its in­te­grated LED lights. The LED lights are called minia­ture Macro Lite flash units, and there are two of them on this lens. Both flash units are curved, and lo­cated around the front el­e­ment of the lens. You have the option to ac­ti­vate both units at the same time, or one at a time. There are also two bright­ness set­tings.

As for fo­cus­ing ca­pa­bil­i­ties, this lens has a min­i­mum fo­cus­ing dis­tance of 0.09m, and of­fers a max­i­mum mag­ni­fi­ca­tion of 1.2x. It uses a step­ping mo­tor fo­cus­ing mech­a­nism, so aut­o­fo­cus is not only quick, but silent as well.

The lens also makes use of hy­brid IS tech­nol­ogy, which is used in Canon's EF 100mm f/2.8L Macro IS USM lens. This ensures a sig­nif­i­cant re­duc­tion in cam­era shake. In terms of op­tics, there are 11 el­e­ments in 10 groups. Pric­ing in the U.S. is es­ti­mated to be US$299.99, which trans­lates to about RM1,210, though lo­cal pric­ing and avail­abil­ity re­main to be con­firmed.

The EF-M 28mm f/3.5 Macro IS STM lens has in­te­grated LED light­ing for bet­ter macro pho­tog­ra­phy.

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