WHY BOTS, WHY NOW?
So why are bots suddenly being pushed to the limelight? There are a few reasons. 1. Artificial intelligence is getting smarter AI has been getting better and better at recognizing and imitating human language in recent years, which is crucial in making bots work. 2. Facebook and Microsoft really want a platform While Apple and Google have essentially won the mobile platform wars, neither Facebook nor Microsoft have a real slice of that pie. That's one reason why they've gone all in and released APIs (application programming interfaces) for developers to build bots, betting big on what they see is the next platform to conquer: messaging. 3. Messaging apps are insanely popular More than 2.5 billion people have at least one messaging app installed on their smartphone — we bet you do too. That's an instant gateway to a real person on the other end of the line, who can be converted into a paying customer.