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So why are bots sud­denly be­ing pushed to the lime­light? There are a few rea­sons. 1. Ar­ti­fi­cial in­tel­li­gence is get­ting smarter AI has been get­ting bet­ter and bet­ter at rec­og­niz­ing and im­i­tat­ing hu­man lan­guage in re­cent years, which is cru­cial in mak­ing bots work. 2. Face­book and Mi­crosoft re­ally want a plat­form While Ap­ple and Google have es­sen­tially won the mo­bile plat­form wars, nei­ther Face­book nor Mi­crosoft have a real slice of that pie. That's one rea­son why they've gone all in and re­leased APIs (ap­pli­ca­tion programming in­ter­faces) for de­vel­op­ers to build bots, bet­ting big on what they see is the next plat­form to con­quer: mes­sag­ing. 3. Mes­sag­ing apps are in­sanely pop­u­lar More than 2.5 bil­lion peo­ple have at least one mes­sag­ing app in­stalled on their smart­phone — we bet you do too. That's an in­stant gate­way to a real per­son on the other end of the line, who can be con­verted into a pay­ing cus­tomer.

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