Cov­er­age of busi­ness events in and out of the coun­try.

Euronet and In­fini­tium signed strate­gic al­liance.

HWM (Malaysia) - - SMB / NEED TO KNOW -

Avid on­line shop­pers in In­dia will now be able to en­joy more se­cure on­line trans­ac­tions, thanks to a strate­gic al­liance be­tween Euronet Ser­vices In­dia Pvt Ltd and In­fini­tium Hold­ings Pte Ltd. With this part­ner­ship in place, Euronet will be able to im­ple­ment In­fini­tium’s on­line au­then­ti­ca­tion and au­tho­riza­tion sys­tems, while In­fini­tium gets the chance to pen­e­trate one of the largest mar­kets in the world.

Hi­man­shu Pu­jara, Manag­ing Di­rec­tor, Euronet In­dia and South Asia, said: “The In­dian eCom­merce in­dus­try has wit­nessed relentless, ex­pan­sive growth over the past few years and this is ex­pected to con­tinue over the next few years with sec­u­lar trends around in­ter­net, smart phone pen­e­tra­tion and ris­ing in­come lev­els. We are look­ing at ex­ploit­ing this op­por­tu­nity of en­abling se­cure on­line trans­ac­tions through a world-class ser­vice of­fer­ing with a scal­able and com­pli­ant au­then­ti­ca­tion plat­form.”

Mov­ing on, In­fini­tium will pro­vide and main­tain the back-end so­lu­tions for se­cured Bank Pay­ment Gate­ways (BPG) and 3-D In­te­grated Mo­bile Se­cure (IMS) au­then­ti­ca­tion plat­forms for Euronet.

This al­liance is im­por­tant be­cause while dig­i­tal pay­ments con­tinue to gain trac­tion, trans­ac­tion se­cu­rity and vol­ume ca­pac­ity rep­re­sent two im­por­tant as­pects that need to be im­proved. Dig­i­tal pay­ments can be a game-changer in terms of bring­ing new con­ve­niences for the peo­ple of In­dia, and au­then­ti­cated pay­ment plat­forms is a means for this to hap­pen.

(From left to right) Hi­man­shu Pu­jara, Manag­ing Di­rec­tor of Euronet Ser­vices In­dia; Ho Ching Wee, Chief Ex­ec­u­tive Of­fi­cer of In­fini­tium Hold­ings; and Sam Oon, Gen­eral Man­ager of In­fini­tium So­lu­tions.

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