The worst is (somewhat) over
Mirrorless camera segment expected to be healthy this year.
A recent analysis by GfK found that the mirrorless camera market is somewhat blooming, with over 40-percent growth in volume and value around Southeast Asia last year. The findings also revealed a total of 45 percent of growth in volume and an increase of 51 percent in terms of value.
However, when it comes to the compact point-and-shoot segment, GfK noted the sharpest decline in both volume and value to date – 38 percent and 28percent, respectively. The DSLR market situation is slightly better, with a slight dip of eight percent in terms of sales volume. Market value for DSLRs remained constant throughout 2016.
Locally, the digital still camera (DSC) market seems to be in a challenging situation, with a decrease of 30 percent in volume, and 15 percent in value. That being said, GfK market analysts said that this market is expected to be “relatively stable due to the increase in the average selling price of cameras sold”.
When looking at the Southeast Asian region, analysts believe that it will be a positive year for the overall DSC market.
Gerard Tan, Senior Director, Technology Retail Tracking, GfK Asia said, “Many consumers today, especially the millennials, are already very much accustomed to using smartphones to stay connected and access their social media platforms instantaneously. With smartphones offering the convenience to upload photos straightaway onto social media platforms, the overall sales of compact digital cameras will continue to be adversely affected.”
The mirrorless camera market segment saw healthy growth in 2016.