The worst is (some­what) over

Mir­ror­less cam­era seg­ment ex­pected to be healthy this year.

HWM (Malaysia) - - APERTURE / NEWS -

A re­cent anal­y­sis by GfK found that the mir­ror­less cam­era mar­ket is some­what bloom­ing, with over 40-per­cent growth in vol­ume and value around South­east Asia last year. The find­ings also re­vealed a to­tal of 45 per­cent of growth in vol­ume and an in­crease of 51 per­cent in terms of value.

How­ever, when it comes to the com­pact point-and-shoot seg­ment, GfK noted the sharpest de­cline in both vol­ume and value to date – 38 per­cent and 28per­cent, re­spec­tively. The DSLR mar­ket sit­u­a­tion is slightly bet­ter, with a slight dip of eight per­cent in terms of sales vol­ume. Mar­ket value for DSLRs re­mained con­stant through­out 2016.

Lo­cally, the dig­i­tal still cam­era (DSC) mar­ket seems to be in a chal­leng­ing sit­u­a­tion, with a de­crease of 30 per­cent in vol­ume, and 15 per­cent in value. That be­ing said, GfK mar­ket an­a­lysts said that this mar­ket is ex­pected to be “rel­a­tively sta­ble due to the in­crease in the av­er­age sell­ing price of cam­eras sold”.

When look­ing at the South­east Asian re­gion, an­a­lysts be­lieve that it will be a pos­i­tive year for the over­all DSC mar­ket.

Ger­ard Tan, Se­nior Di­rec­tor, Tech­nol­ogy Re­tail Track­ing, GfK Asia said, “Many con­sumers to­day, es­pe­cially the mil­len­ni­als, are al­ready very much ac­cus­tomed to us­ing smart­phones to stay connected and ac­cess their so­cial me­dia plat­forms in­stan­ta­neously. With smart­phones of­fer­ing the con­ve­nience to up­load pho­tos straight­away onto so­cial me­dia plat­forms, the over­all sales of com­pact dig­i­tal cam­eras will con­tinue to be ad­versely af­fected.”

The mir­ror­less cam­era mar­ket seg­ment saw healthy growth in 2016.

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