Smartphone penetration rate in Malaysia will exceed 40 percent by 2018.
Best be prepared to see more Malaysians staring blankly into the screens of their smartphones in the near future, because according to an Adobe Digital Insights report, Malaysia’s smartphone penetration is poised to breach 40 percent by 2018.
That’s right, this means almost half of the entire Malaysian population – or, as it currently stands, approximately 15.5 million Malaysians – will have a smartphone in their possession come 2018. As a result, Malaysia’s current mobile internet penetration rate of 65 percent (the third highest in Southeast Asia) is expected to skyrocket to 100 percent by 2020, according to Google Malaysia. The Adobe Digital Insights report, which is based on the global analysis of 1.7 trillion visits to more than 16,000 websites between January 2014 and January 2017, also discovered that smartphones were the source of a whopping 500 million new internet users globally. Out of the 500 million new users, a sizable 268.9 million users were from India, followed by China with 97.4 million users. Brazil followed suit with 35 million users, while Indonesia accounted for the remaining 15.7 million new internet visitors.