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Smart­phone pen­e­tra­tion rate in Malaysia will ex­ceed 40 per­cent by 2018.

HWM (Malaysia) - - HOT SHOTS -

Best be pre­pared to see more Malaysians star­ing blankly into the screens of their smart­phones in the near fu­ture, be­cause ac­cord­ing to an Adobe Dig­i­tal In­sights re­port, Malaysia’s smart­phone pen­e­tra­tion is poised to breach 40 per­cent by 2018.

That’s right, this means al­most half of the en­tire Malaysian pop­u­la­tion – or, as it cur­rently stands, ap­prox­i­mately 15.5 mil­lion Malaysians – will have a smart­phone in their pos­ses­sion come 2018. As a re­sult, Malaysia’s cur­rent mo­bile in­ter­net pen­e­tra­tion rate of 65 per­cent (the third high­est in South­east Asia) is ex­pected to sky­rocket to 100 per­cent by 2020, ac­cord­ing to Google Malaysia. The Adobe Dig­i­tal In­sights re­port, which is based on the global anal­y­sis of 1.7 tril­lion vis­its to more than 16,000 web­sites be­tween Jan­uary 2014 and Jan­uary 2017, also dis­cov­ered that smart­phones were the source of a whop­ping 500 mil­lion new in­ter­net users glob­ally. Out of the 500 mil­lion new users, a siz­able 268.9 mil­lion users were from In­dia, fol­lowed by China with 97.4 mil­lion users. Brazil fol­lowed suit with 35 mil­lion users, while In­done­sia ac­counted for the re­main­ing 15.7 mil­lion new in­ter­net vis­i­tors.

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