Ex­pand­ing read­ing habit U Mo­bile launches booKu app with four dig­i­tal pub­lish­ers.

HWM (Malaysia) - - HOT SHOTS -

Want to read your fa­vorite fash­ion or tech magazine dig­i­tally? If you’re sub­scribed to a U Mo­bile plan, you’ll be happy to know that you can dig­i­tally pur­chase your fa­vorite magazine di­rectly from U Mo­bile’s new on­line app, booKu.

The first of its kind in Malaysia, booKu is an app that was made by the telco in col­lab­o­ra­tion with four of the most pop­u­lar re­gional and lo­cal dig­i­tal pub­lish­ers: SPH Mag­a­zines, Pubu eBook, Ful­lAMark, and NovelPlus. The new ser­vice es­sen­tially en­ables U Mo­bile sub­scribers to pur­chase their fa­vorite e-book and e-mag­a­zines from the pre­vi­ously men­tioned pub­lish­ers, and they can even do so with­out the need of a credit card. In­stead, users who pur­chase a monthly is­sue from ei­ther or the four pub­lish­ers with the booKu app will sim­ply have the rel­e­vant cost of the mag­a­zines de­ducted from their mo­bile credit, while post­paid sub­scribers will be charged through their monthly bills. To down­load the app, U Mo­bile sub­scribers sim­ple need to visit the rel­e­vant app stores (iOS App Store or Google Play). Once down­loaded, sim­ply sign up for the ser­vice by con­nect­ing to the U Mo­bile net­work. Once connected, a code will be is­sued via SMS or email.

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