A dif­fi­cult task

Ap­ple's pop­u­lar­ity in China over­shad­owed by WeChat.

HWM (Malaysia) - - HOT SHOTS -

There's no doubt that Ap­ple has been try­ing to pen­e­trate the mar­ket in China with­out much suc­cess, and though the rea­sons for this is many­fold, one of the big­gest rea­sons is be­cause of WeChat.

WeChat started off as a mes­sag­ing app, but has now evolved into a plat­form that al­lows its users to per­form pay­ment ser­vices, make doc­tor’s ap­point­ments, view crowd den­sity, and even has an in­te­grated news feed, among other things. This amal­ga­ma­tion of fea­tures has ef­fec­tively made WeChat a one-stop app for every­thing a typ­i­cal in­di­vid­ual would need in this day of age.

While Ap­ple’s iOS does sup­port the WeChat app, An­droid de­vices that gen­er­ally cost sig­nif­i­cantly less than iOS de­vices do as well. This means that there is lit­tle rea­son for a per­son in China to buy iPhones or iPads.

In ad­di­tion to that, na­tive Chi­nese com­peti­tors like OPPO, Huawei and Vivo are also mak­ing it in­cred­i­bly dif­fi­cult for Ap­ple to gain pop­u­lar­ity in the coun­try. This has re­sulted in Ap­ple’s to­tal share in the Chi­nese smart­phone mar­ket amount­ing to less than 10 per­cent in 2016, ac­cord­ing to a re­port by Bloomberg.

It's not all gloom and doom though, as the Thomp­son Re­search Group has iden­ti­fied the sense of lux­ury and ex­clu­siv­ity usu­ally associated with Ap­ple prod­ucts be­ing one of the main rea­sons why Chi­nese cus­tomers are still pur­chas­ing iOS de­vices, so if the com­pany can main­tain this per­cep­tion, things won't be so bad. It's also fairly good news (for Ap­ple) that WeChat isn't par­tic­u­larly pop­u­lar out­side of China.

WeChat is one of the main rea­sons why Ap­ple can't seem to gain trac­tion in China.

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