Pledg­ing a new oath

Ver­i­zon now owns Flickr as part of the US$4.48Bn Ya­hoo! ac­qui­si­tion.

HWM (Malaysia) - - APERTURE -

Ver­i­zon has con­firmed its ac­qui­si­tion of Flickr as part of the Ya­hoo! as­set ac­qui­si­tion in a mas­sive US$4.48 bil­lion deal. Ru­mors dat­ing back to 2015 were afloat about Flickr po­ten­tially be­ing up for sale, and now it’s be­come a re­al­ity.

Ver­i­zon was ini­tially sup­posed to ink a deal of US$4.8 bil­lion, but low­ered the bid fol­low­ing the se­ries of se­cu­rity breaches on Ya­hoo! ser­vices. But with the high CEO turnover rate and the in­sta­bil­ity of its di­rec­tion, it’s pos­si­ble that Ya­hoo! was keen of let­ting it go in the first place.

Now that Ver­i­zon owns both AOL and Ya­hoo!, the com­pany has com­bined them into a sin­gle ser­vice, called Oath led by AOL CEO Tim Arm­strong. But the com­pany also said: “You won’t see Oath any­where. We lead with the brands – yours and ours.” It sounds like ev­ery­thing else be­sides the Oath name will re­main in­tact; the pric­ing of Flickr will re­main un­changed, as will your Ya­hoo! email ad­dresses.

With that said, there’s a pos­si­bil­ity that its new own­ers may look to shake things up with new fea­tures, but that still re­mains to be seen.

Tim Arm­strong, CEO of Oath.

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