We’re going shopping
Shopee study suggests Malaysians have become smarter when shopping online.
Shopee Malaysia has published the outcome of its most recent study on Malaysian shoppers habits, based on Shopee's own data and survey results. The study revealed that discounts and ash sales were the main driving force behind online purchases. The second biggest purchase factor was free shipping, followed by the Lowest Price Guarantee programs. Nearly half of the survey respondents stated that they log on three to six times a day on Shopee to look for deals and compare prices.
Based on the study, the majority of participants during sales and campaigns were between 18 to 32 years old. When it involved Fashion and ealth Beauty, women aged 18 to 24 years old dominated these categories during sales. The women that preferred to shop for ome Living and Toys, Kids Baby Products were 2 to 3 years old. Male shoppers made up 60 percent of the respondents that shopped in the Mobile Gadgets category. The study also implies that participants take around a week to make purchase decisions. owever, when it came to mobile phones and home appliances, some were willing to wait to nd better prices.
As a result, Shopee launched an ongoing Shocking Sale where great discounts, as well as ash deals like the 'shocking' RM9 deals, can be found on the 9th of each month. Shopee's Lowest Price Guarantee also covers items featured on Shocking Sale, so if a user comes across the same item on another platform for a lower price, Shopee will reimburse 120 percent of the price difference with a cash voucher. Users can also enjoy free shipping by spending a minimum of RM30 at selected stores.
Ian Ho, Regional Managing Director, Shopee Malaysia.