We’re go­ing shop­ping

Shopee study sug­gests Malaysians have be­come smarter when shop­ping on­line.

HWM (Malaysia) - - HOT SHOTS -

Shopee Malaysia has pub­lished the out­come of its most re­cent study on Malaysian shop­pers habits, based on Shopee's own data and sur­vey re­sults. The study re­vealed that dis­counts and ash sales were the main driv­ing force be­hind on­line pur­chases. The sec­ond big­gest pur­chase fac­tor was free ship­ping, fol­lowed by the Low­est Price Guar­an­tee pro­grams. Nearly half of the sur­vey re­spon­dents stated that they log on three to six times a day on Shopee to look for deals and com­pare prices.

Based on the study, the ma­jor­ity of par­tic­i­pants dur­ing sales and cam­paigns were be­tween 18 to 32 years old. When it in­volved Fash­ion and ealth Beauty, women aged 18 to 24 years old dom­i­nated th­ese cat­e­gories dur­ing sales. The women that pre­ferred to shop for ome Liv­ing and Toys, Kids Baby Prod­ucts were 2 to 3 years old. Male shop­pers made up 60 per­cent of the re­spon­dents that shopped in the Mo­bile Gad­gets cat­e­gory. The study also im­plies that par­tic­i­pants take around a week to make pur­chase de­ci­sions. ow­ever, when it came to mo­bile phones and home ap­pli­ances, some were willing to wait to nd bet­ter prices.

As a re­sult, Shopee launched an on­go­ing Shock­ing Sale where great dis­counts, as well as ash deals like the 'shock­ing' RM9 deals, can be found on the 9th of each month. Shopee's Low­est Price Guar­an­tee also cov­ers items fea­tured on Shock­ing Sale, so if a user comes across the same item on an­other plat­form for a lower price, Shopee will re­im­burse 120 per­cent of the price dif­fer­ence with a cash voucher. Users can also en­joy free ship­ping by spend­ing a min­i­mum of RM30 at se­lected stores.

Ian Ho, Re­gional Man­ag­ing Di­rec­tor, Shopee Malaysia.

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