Fave Arzumy MD, Chief Tech­ni­cal Of­fi­cer of Fave.

It goes with­out say­ing that everybody loves a good deal. And for most peo­ple, Fave (for­merly KFit) has grown to be­come the go-to place for dis­counts, es­pe­cially af­ter its re­cent ac­qui­si­tion of Groupon Malaysia. But as we found out from Arzumy MD, the Chie

HWM (Malaysia) - - FEATURE -

What does Fave stand to gain from its re­cent ac­qui­si­tion of Groupon Malaysia?

Since ac­quir­ing Groupon Malaysia, we have suc­cess­fully in­te­grated the busi­ness with our Fave plat­forms in Malaysia. As a re­sult of the in­te­gra­tion, we now have more than three mil­lion sub­scribers in Malaysia, and over 1,700 mer­chants. Not to men­tion, be­cause some of us were pre­vi­ously from the Groupon busi­ness, we were also very fa­mil­iar with their op­er­a­tions, which made the in­te­gra­tion that much eas­ier. With AWS as our cloud provider, we com­pleted the mi­gra­tion with no is­sues, and were able to scale the in­stances based on our traf­fic pat­terns.

Groupon and the whole con­cept of daily deals haven’t been do­ing par­tic­u­larly well in re­cent years. Do you think the softer de­mand for dis­count vouch­ers will be a chal­lenge for Fave mov­ing for­ward?

It’s about un­der­stand­ing the needs of our stake­hold­ers, which are mer­chants and con­sumers. From a mer­chant’s point of view, they want to ac­quire new cus­tomers, re­tain them, and re­ac­ti­vate their non-ac­tive cus­tomers. And we be­lieve that through our Fave plat­form and pro­pri­etary tools, we are the best part­ner for mer­chant to achieve those goals. For con­sumers, it is all about find­ing the right deal, at the right time, at the right price, and that is what we aim to be. In Malaysia, Groupon was the lead­ing deals and dis­counts plat­form for many years. So for us, we def­i­nitely ben­e­fited from their ex­ist­ing pop­u­lar­ity, but it is def­i­nitely about ex­pand­ing be­yond just deals and dis­counts.

How is Fave staving off and stay­ing ahead of its com­peti­tors (e.g. Off­peak and eatigo)?

We have in­tro­duced many new fea­tures that were not pre­vi­ously avail­able. For in­stance, we now have ‘Nearby’, which al­lows our users to find the clos­est restau­rants and ser­vices around them via the app. Be­sides that, we also have made our re­demp­tion process very much eas­ier. Rather than print­ing a phys­i­cal voucher, we have in­tro­duced mo­bile re­demp­tion.

With e-pay­ment op­tions (like Sam­sung Pay, iPay88) now be­com­ing more main­stream, do you have plans to team up with oth­ers to of­fer more di­verse pay­ment op­tions?

I’m happy to in­tro­duce to you, FavePay. FavePay is our lat­est fea­ture that will al­low cus­tomers to pay via their mo­bile phone. It’s safe, sim­ple, and fast. Cus­tomers sim­ply need to take out their phone, scan the QR code at the restau­rant or search for their name, key in the amount, and click pay.

What’s next for Fave?

Fave aims to help lo­cal busi­nesses suc­ceed. We started as a small Malaysian com­pany our­selves, and now we are a com­pany of close to 200 em­ploy­ees with over three mil­lion sub­scribers in Malaysia alone. We won’t stop here, and we will con­tinue to work closely with lo­cal busi­nesses across Malaysia and the re­gion to help them grow. We truly be­lieve that lo­cal busi­nesses are the back­bone of the econ­omy, and tech­nol­ogy is the next step for them to help them be­come more suc­cess­ful.

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