‘Hacking up’ the customers
RHB holds second Fintech Hackathon for more than 230 digital enthusiasts.
Back in July, the RHB Banking Group (RHB) held its second Fintech Hackathon event with Startupbootcamp (SBC) Fintech here in Kuala Lumpur.
The event attracted more than 230 digital and technology-savvy individuals, both from the financial services sector and non-financial backgrounds. At the event, all the individuals were encouraged to work together in order to help RHB create solutions that could deliver a superior customer experience in digital banking.
The hackathon was also a chance for RHB to show those who were present that the banking corporation was attempting to reimagine the way financial institutions could engage both digitally savvy customers and more traditional customers through digital banking. During the event, participants were given 48 hours to generate ideas on how to seamlessly integrate customers’ banking needs with their digital social lives.
“Key to delivering superior customer experiences is innovation, which is best achieved through collaboration and leveraging on strengths within and outside of RHB, making this one of the main objectives of this hackathon,” Rohan Krishnalingam, RHB Banking Group’s Chief Digital, Technology and Operations Officer said. “In this digital age, customers are increasingly expecting a simple, fast and seamless user experience that is mobile, flexible and engaging. Financial technology (Fintech) will help us become a financial partner that offers holistic and comprehensive solutions.”