The iPhone completely changed how you consume content
Before smartphones, if you wanted to watch a TV show, you sat in front of the TV, and if you wanted to watch a movie, you went to a cinema. You might have been able to download a show, but you would still have to sit in front of your computer screen. When the iPhone was launched, Apple created the perfect platform for mobile video delivery, capable of letting people watch video anytime and anywhere, and since 2007 every major movie and TV studio has been forced to expand their distribution methods to include downloaded and streaming services to mobile devices.
Today, video services like Netflix, Amazon, and Hulu offer thousands of movies and shows on demand. According to a recent report from Netflix, more than 50 percent of its content is viewed on some type of mobile device.