You’ve got mail!
Adobe uses AI and machine learning to improve the email experience.
Have you ever paid attention to your email habits? Adobe most certainly have – but for good reason. The software company recently conducted its third annual email survey, and discovered some interesting insights about the personal and work email habits of white-collar workers in the United States.
For example, out of the 1,007 respondents who completed the survey, 61 percent said they would prefer to be contacted by brands via email, instead of through other mediums like direct mail (18 percent), text message (five percent), or phone call (four percent).
Having a preference for email communication is one thing – the respondents were also appreciative of brands that were able to deliver personalized emails with content that catered to their interests, with 34 percent reporting that they feel frustrated when brands recommend products and services that aren’t of their interest.
To help brands meet the diverse email behavior and expectations of its customers, Adobe is introducing Adobe Campaign for the Adobe Marketing Cloud. Powered by the AI and machine learning capabilities of Adobe Sensei, Adobe Campaign will enable marketers to send hyper-personalized, engaging emails based on customer knowledge and interactions.
As a matter of fact, thanks to Adobe Sensei, Adobe Campaign will be able to determine the most relevant images for a particular email to drive engagement. Not only that, with Adobe Campaign, email marketers won’t have to crack their heads over the design and layout of emails, as it will feature 18 beautifully-designed, out-of-the-box templates that can be easily customized to accommodate the content of their brand.