It’s All About Per­cep­tion

Re­search from Press­choice has re­vealed alarm­ingly low opin­ions of the fi­nan­cial ser­vices in­dus­try among jour­nal­ists. Man­ag­ing di­rec­tor and former To­day Pro­gramme pre­sen­ter, of­fers some ad­vice on how the sec­tor can present a more ac­cept­able face to the pub

Insurance - - CII COLUMN -

The fi­nan­cial cri­sis has dam­aged economies and busi­nesses, but in the end, prof­its can be re­built as mar­kets re­cover. How­ever this time, some­thing else has been dam­aged that can­not so eas­ily be re­cov­ered. Trust in the fi­nan­cial sec­tor has been se­verely dam­aged and that is much harder to re­gain. Although based on anal­y­sis and num­bers, the in­surance in­dus­try is es­sen­tially some­thing much more than a fi­nan­cial propo­si­tion. It is a prom­ise be­tween com­pa­nies and their cus­tomers, that at the most dif­fi­cult times of their lives, the com­pany will be there to help them out. At the heart of the com­pany’s propo­si­tion to cus­tomer are not pre­mi­ums but trust.

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