It’s All About Perception
Research from Presschoice has revealed alarmingly low opinions of the financial services industry among journalists. Managing director and former Today Programme presenter, offers some advice on how the sector can present a more acceptable face to the pub
The financial crisis has damaged economies and businesses, but in the end, profits can be rebuilt as markets recover. However this time, something else has been damaged that cannot so easily be recovered. Trust in the financial sector has been severely damaged and that is much harder to regain. Although based on analysis and numbers, the insurance industry is essentially something much more than a financial proposition. It is a promise between companies and their customers, that at the most difficult times of their lives, the company will be there to help them out. At the heart of the company’s proposition to customer are not premiums but trust.