Exploring Social Media Opportunities at MII KM Day
Of all the major technology trends impacting the insurance industry, the ramifications of the rise of social media as a cultural force may well be the most immediate. It is estimated that social networking is now used by nearly 1 billion people worldwide. That is already 13% of the global population and by 2015 the number is expected to reach nearly 2 billion, according to a report by Blackwell Global Consulting. With 666 million social network users in Asia, the largest user group in the world, the power of social media is soaring high. Even if you wanted to, it is impossible to ignore the phenomena of social media. Social media platforms are now part of mainstream business life. Businesses of all shapes and sizes, including insurers, now have Facebook pages, Twitter handles and YouTube videos. Typically, social media sites allow users to create, distribute and receive specialised content and to interact with communities. But the extent to which insurers are adapting to, and embracing social media varies enormously despite the opportunities presented by social media platforms as they extend their impact to customers in the insurance value chain. Against this backdrop, MII Knowledge Centre organised a Book Author Talk with Mr Dechen Lau, co-writer of a worldrenowned marketing book, The Relationship Age, during its Knowledge Management Day on 11 July 2012 which was held at the MII Knowledge Centre in MII City Centre Kuala Lumpur. During the talk session, Mr Dechen Lau shared with participants the effective ways to leverage social media in enhancing companies and personal marketing value. He also shared how the publicity created on the social media pages namely company websites, Facebook, Twitter, Myspace, YouTube, LinkedIn and other online blogs can improve companies’ and individuals’ presence to the public and customers, as society increasingly interacts online. He also shared the importance of relationship marketing to better help insurers and agents understand their customers and therefore, create a positive perception of insurance. Among the other activities organised during the one-day programme were a video show session on career enhancement, KM interactive games, quizzes, lucky draws and book loans.
Participants and MII Knowledge Centre team in a group photo
En Hairul Hilmi Ramlee, Head of MII Knowledge Centre (second from left) with representatives from MPH and Mr Dechen Lau (centre)
Mr Dechen Lau sharing his book review with the participants