Ex­plor­ing So­cial Me­dia Op­por­tu­ni­ties at MII KM Day

Insurance - - EVENTS -

Of all the ma­jor tech­nol­ogy trends im­pact­ing the in­surance in­dus­try, the ram­i­fi­ca­tions of the rise of so­cial me­dia as a cul­tural force may well be the most im­me­di­ate. It is es­ti­mated that so­cial net­work­ing is now used by nearly 1 bil­lion peo­ple world­wide. That is al­ready 13% of the global pop­u­la­tion and by 2015 the num­ber is ex­pected to reach nearly 2 bil­lion, ac­cord­ing to a report by Black­well Global Con­sult­ing. With 666 mil­lion so­cial net­work users in Asia, the largest user group in the world, the power of so­cial me­dia is soar­ing high. Even if you wanted to, it is im­pos­si­ble to ig­nore the phe­nom­ena of so­cial me­dia. So­cial me­dia plat­forms are now part of main­stream busi­ness life. Busi­nesses of all shapes and sizes, in­clud­ing in­sur­ers, now have Face­book pages, Twit­ter han­dles and YouTube videos. Typ­i­cally, so­cial me­dia sites al­low users to cre­ate, dis­trib­ute and re­ceive spe­cialised con­tent and to in­ter­act with com­mu­ni­ties. But the ex­tent to which in­sur­ers are adapt­ing to, and em­brac­ing so­cial me­dia varies enor­mously de­spite the op­por­tu­ni­ties pre­sented by so­cial me­dia plat­forms as they ex­tend their im­pact to cus­tomers in the in­surance value chain. Against this back­drop, MII Knowl­edge Cen­tre or­gan­ised a Book Au­thor Talk with Mr Dechen Lau, co-writer of a worl­drenowned mar­ket­ing book, The Re­la­tion­ship Age, dur­ing its Knowl­edge Man­age­ment Day on 11 July 2012 which was held at the MII Knowl­edge Cen­tre in MII City Cen­tre Kuala Lumpur. Dur­ing the talk ses­sion, Mr Dechen Lau shared with par­tic­i­pants the ef­fec­tive ways to lever­age so­cial me­dia in en­hanc­ing com­pa­nies and per­sonal mar­ket­ing value. He also shared how the pub­lic­ity cre­ated on the so­cial me­dia pages namely com­pany web­sites, Face­book, Twit­ter, Mys­pace, YouTube, LinkedIn and other on­line blogs can im­prove com­pa­nies’ and in­di­vid­u­als’ pres­ence to the pub­lic and cus­tomers, as so­ci­ety in­creas­ingly in­ter­acts on­line. He also shared the im­por­tance of re­la­tion­ship mar­ket­ing to bet­ter help in­sur­ers and agents un­der­stand their cus­tomers and there­fore, cre­ate a pos­i­tive per­cep­tion of in­surance. Among the other ac­tiv­i­ties or­gan­ised dur­ing the one-day pro­gramme were a video show ses­sion on ca­reer en­hance­ment, KM in­ter­ac­tive games, quizzes, lucky draws and book loans.

Par­tic­i­pants and MII Knowl­edge Cen­tre team in a group photo

En Hairul Hilmi Ram­lee, Head of MII Knowl­edge Cen­tre (sec­ond from left) with rep­re­sen­ta­tives from MPH and Mr Dechen Lau (cen­tre)

Mr Dechen Lau shar­ing his book re­view with the par­tic­i­pants

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