AXA ASIA SETS TO DOU­BLE RE­GIONAL HEALTH BUSI­NESS BY 2015

Source: Ber­nama, 29 Oc­to­ber 2012

Insurance - - COMPANY CORNER -

AXA Asia is set to dou­ble the size of its re­gional health busi­ness be­tween year-end and 2015. To de­liver this ex­pan­sion across its eight re­gional mar­kets, it has ac­tively in­vested in broad­en­ing the range and depth of its prod­uct of­fer­ings, while in par­al­lel build­ing and strength­en­ing health-spe­cific ca­pa­bil­i­ties both re­gion­ally and lo­cally.

AXA Asia also builds on the ca­pa­bil­i­ties of the world­wide AXA Group, which is a top five in­ter­na­tional health player, of­fer­ing health­care so­lu­tions with a global reach. Its lat­est re­gional health ad­ver­tis­ing cam­paigns were be­ing aired in Hong Kong, Malaysia, Thai­land and In­done­sia. Th­ese cam­paigns are part of AXA Asia’s broader strate­gic em­pha­sis to ex­pand its foot­print in the Asia health­care in­dus­try.

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