AXA ASIA SETS TO DOUBLE REGIONAL HEALTH BUSINESS BY 2015
Source: Bernama, 29 October 2012
AXA Asia is set to double the size of its regional health business between year-end and 2015. To deliver this expansion across its eight regional markets, it has actively invested in broadening the range and depth of its product offerings, while in parallel building and strengthening health-specific capabilities both regionally and locally.
AXA Asia also builds on the capabilities of the worldwide AXA Group, which is a top five international health player, offering healthcare solutions with a global reach. Its latest regional health advertising campaigns were being aired in Hong Kong, Malaysia, Thailand and Indonesia. These campaigns are part of AXA Asia’s broader strategic emphasis to expand its footprint in the Asia healthcare industry.