MANCHESTER UNITED PEN NEW MULTI-MILLION DOLLAR AON DEAL
MANCHESTER United penned a new multi-million dollar deal with US insurance giant Aon as part of an aggressive marketing strategy aimed at driving revenue through sponsorship. Aon signed an eightyear contract to brand the club's training kit and attach its name to United's Carrington training ground. The deal, which runs until 2021, is reportedly worth £15 million (MYR69.82 million) a season and will see the training ground renamed Aon Training Complex. It is the first time the Premier League has sold the branding rights to their coveted training ground on the outskirts of Manchester. For the 2011/2012 season, United increased revenues by £14.2 million (MYR66.09 million) to £117.6 million (MYR547.35 million), the highest of any club in the Premier League, and have sponsorship deals with companies from Indonesian tyremakers to China Construction Bank.
£1.00 = MYR4.65