MANCH­ESTER UNITED PEN NEW MULTI-MIL­LION DOL­LAR AON DEAL

Insurance - - COMPANY CORNER -

MANCH­ESTER United penned a new multi-mil­lion dol­lar deal with US in­sur­ance gi­ant Aon as part of an ag­gres­sive mar­ket­ing strat­egy aimed at driv­ing rev­enue through spon­sor­ship. Aon signed an eightyear con­tract to brand the club's train­ing kit and at­tach its name to United's Car­ring­ton train­ing ground. The deal, which runs un­til 2021, is re­port­edly worth £15 mil­lion (MYR69.82 mil­lion) a sea­son and will see the train­ing ground re­named Aon Train­ing Com­plex. It is the first time the Pre­mier League has sold the brand­ing rights to their cov­eted train­ing ground on the out­skirts of Manch­ester. For the 2011/2012 sea­son, United in­creased rev­enues by £14.2 mil­lion (MYR66.09 mil­lion) to £117.6 mil­lion (MYR547.35 mil­lion), the high­est of any club in the Pre­mier League, and have spon­sor­ship deals with com­pa­nies from In­done­sian tyre­mak­ers to China Con­struc­tion Bank.

£1.00 = MYR4.65

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