So­cial Me­dia for Insurance In­dus­try

Insurance - - CONTENTS -

Ac­cord­ing to Wikipedia, so­cial me­dia dif­fer­en­ti­ates from tra­di­tional/in­dus­trial me­dia in many as­pects such as qual­ity, reach, fre­quency, us­abil­ity, im­me­di­acy, and per­ma­nence. The ad­vent of an­droid phones and smart­phones has made it a lot more con­ve­nient for us to in­ter­act among peo­ple. While there is a trend and hype in us­ing so­cial net­works, we ex­plore what it is in a broad sense, the var­i­ous ap­pli­ca­tions of so­cial me­dia, what are its ben­e­fits and what should we take into con­sid­er­a­tion in terms of risks when em­bark­ing on im­ple­men­ta­tion the use of so­cial me­dia in our or­gan­i­sa­tion or busi­ness.

Noth­ing has gen­er­ated more buzz or brought more scru­tiny than so­cial me­dia – and how to get more value out of it. It’s grat­i­fy­ing if con­sumers like you on Face­book. But do they buy? Do they rec­om­mend? Does all the aware­ness, web­site traf­fic and good­will your com­pany is work­ing so hard to gen­er­ate trans­late into dol­lars and prof­its?

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