Social Media for Insurance Industry
According to Wikipedia, social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence. The advent of android phones and smartphones has made it a lot more convenient for us to interact among people. While there is a trend and hype in using social networks, we explore what it is in a broad sense, the various applications of social media, what are its benefits and what should we take into consideration in terms of risks when embarking on implementation the use of social media in our organisation or business.
Nothing has generated more buzz or brought more scrutiny than social media – and how to get more value out of it. It’s gratifying if consumers like you on Facebook. But do they buy? Do they recommend? Does all the awareness, website traffic and goodwill your company is working so hard to generate translate into dollars and profits?