Insurance - - COMPANY CORNER -

Source: Al­lianz Malaysia Ber­had Press Re­lease, 22 Novem­ber 2013

Al­lianz Malaysia Ber­had (AMB) Group showed con­tin­u­ous solid growth in the first nine months of 2013, as­sur­ing that it will ex­pe­ri­ence an op­ti­mistic clo­sure for the year. A to­tal of RM2.67 bil­lion was recorded in Gross Writ­ten Pre­mium (GWP) in the first nine months of 2013 by the firm, com­pared to RM2.27 bil­lion last year, which in­di­cated a leap of 17.6 per cent. Profit be­fore tax showed a sig­nif­i­cant in­crease of 16.2 per cent to RM270.6 mil­lion from RM232.9 mil­lion last year. The group’s to­tal as­sets grew by 15.9 per cent at RM10.31 bil­lion this year, as com­pared to RM8.89 bil­lion last year. AMB CEO, Jens Reisch said, “Our con­tin­u­ous growth fac­tor demon­strates that our busi­ness mod­els in both our gen­eral and life insurance com­pa­nies are re­silient, keep­ing us well on track to reach our full-year tar­gets. Through prof­itable growth, we cre­ate a sus­tain­able value for all our stake­hold­ers.” Al­lianz Gen­eral Insurance Co. (Malaysia) Ber­had, the gen­eral insurance sub­sidy of the group con­tin­ues to pave the way as one of the lead­ing gen­eral in­surer in the coun­try with a mar­ket share of 12.2 per cent. Al­lianz Gen­eral recorded RM1.55 bil­lion in GWP in the first nine months of 2013, while last year it recorded RM1.33 bil­lion. The un­der­writ­ing profit in­creased by 22.1 per cent; to RM134.1 mil­lion in the first nine months of 2013 from RM109.9 mil­lion in 2012. The group’s life insurance sub­sidy, Al­lianz Life Insurance Malaysia Ber­had, showed a 19.3 per cent in­crease in GWP by touch­ing the 1 bil­lion mark at RM1.12 bil­lion this year from RM938.1 mil­lion last year. New busi­ness premi­ums also grew to RM230.7 mil­lion in the first nine months of this year as com­pared to RM191.8 mil­lion last year. Al­lianz Life went up two spots and cur­rently holds one of the top five po­si­tions in the mar­ket, with a mar­ket share of 7.0 per cent. The Group sees brand­ing as an im­por­tant ini­tia­tive and launched its 2013 global One Cam­paign ini­tia­tive this last Septem­ber. The cam­paign fo­cuses on the Al­lianz brand name while it con­tin­ues to em­pha­sise on Al­lianz’s ser­vice de­liv­ery. Al­lianz Malaysia is fur­ther strength­en­ing its brand recog­ni­tion and aware­ness not only through con­ven­tional me­dia, but also through a greater pres­ence in the dig­i­tal and so­cial me­dia plat­form to reach out to its tar­get au­di­ence more ef­fec­tively. Ne­ti­zens are con­nected with Al­lianz specif­i­cally through Youtube, SEM and dig­i­tal ban­ners.

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