AIA FUNDS PROGRAMME TO PROMOTE HEALTH & WELLBEING
Source: AIA Berhad Press Release, 15 November 2013
AIA Bhd has launched its new Corporate Social Responsibility (CSR) programme AIA Touching Lives, with the setting up of a fund with an initial allocation of RM380,000. Funds were contributed by employees through various fundraising activities held in October and the company via collaboration with Facebook fans to encourage the public’s participation. In conjunction with the launch, AIA Bhd reaffirmed its commitment towards two worthy causes it has championed over the years by providing financial aid to children born with congenital heart illness and cleft lip/palate conditions, which afflict some children from birth but which can be corrected, thereby enabling them to go on to lead healthy lives. Of the total funds available, RM81,500 was disbursed to eight children with congenital heart illness. RM50,000 was pledged to the Cleft Lip and Palate Association of Malaysia, which collaborates with the company to highlight cases of children with cleft in need of financial assistance. Through the years, AIA Bhd, with the strong support of its agency members, employees and corporate clients, has helped 186 children with congenital heart illness and more than 1,800 children born with cleft by way of sponsorship of corrective surgeries in addition to special feeding bottles for babies with cleft. AIA Touching Lives focuses on healthy living with an emphasis on activation and programmes that help the community lead better and healthier lives, reflecting the importance AIA places on contributing to the sustainability and wellbeing of the communities it serves. This year’s fundraising activities ranged from an auction and online sale of prior-owned items to a bazaar held at AIA’s Kuala Lumpur offices, raising a total of RM140,000 for the Fund. In addition, AIA Bhd. launched a dedicated community page on Facebook, which focused on promoting awareness of the two causes. To encourage public participation, AIA Bhd. pledged to donate RM 1 to the fund for every “Like” the page received and to double the contribution to RM200,000 if 100,000 “Likes” were achieved.