GREAT EAST­ERN LIFE: LIFE INSURANCE COM­PANY OF THE YEAR

Insurance - - COMPANY CORNER -

Source: New Sabah Times, 18 Novem­ber 2013 Great East­ern Life has been named Life Insurance Com­pany of the Year at the 17th Asia Insurance In­dus­try Awards, or­gan­ised by Asia Insurance Re­view. The pres­ti­gious award recog­nises Great East­ern for its ex­cel­lence in cus­tomer ser­vice; for con­stantly evolv­ing to meet cus­tomers’ needs; for bring­ing cus­tomer en­gage­ment to a new level with its in­dus­try­first Live Great Pro­gramme; and for ac­tively pro­mot­ing health and well­ness to the com­mu­nity. Upon re­ceiv­ing the award, Chris Wei Great East­ern Hold­ings Group CEO re­marked that the com­pany em­braces a sim­ple yet pow­er­ful cor­po­rate pur­pose – to not just be a life insurance com­pany, but to be a life com­pany. The com­pany made it their pur­pose to help their cus­tomers to live longer, healthier and bet­ter, and over the last two years, the com­pany has been build­ing their Live Great pro­gramme, which has gained tremen­dous trac­tion across their ma­jor mar­kets of Sin­ga­pore, Malaysia and In­done­sia. So, this award is a strong af­fir­ma­tion and val­i­da­tion of the com­pany’s multi-faceted cus­tomer en­gage­ment strat­egy across the re­gion. Wei also thanked Great East­ern’s em­ploy­ees and dis­tri­bu­tion part­ners for de­liv­er­ing on the com­pany’s brand prom­ise to help its cus­tomers achieve their fi­nan­cial and pro­tec­tion goals as well as their well­ness as­pi­ra­tions.

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