UNI ASIA LIFE AS­SUR­ANCE BER­HAD IS NOW GI­BRAL­TAR BSN LIFE BER­HAD

Insurance - - COMPANY CORNER -

Source: Gi­bral­tar BSN Life Ber­had Press Re­lease, 29 April

Ef­fec­tive 29th April 2014, Uni.Asia Life As­sur­ance Ber­had will be known as Gi­bral­tar BSN Life Ber­had. The new name re­flects the re­cent ac­qui­si­tion of the busi­ness by Pru­den­tial Fi­nan­cial, Inc. (PFI)* through its sub­sidiary, The Pru­den­tial In­sur­ance Com­pany of Amer­ica (PICA), which owns 70 per­cent of the busi­ness, and Bank Sim­panan Na­sional (BSN), which owns the re­main­ing 30 Per­cent. The iconic rock sym­bol which is used across the world by com­pa­nies af­fil­i­ated with PFI, sym­bol­izes the strength, sta­bil­ity, ex­per­tise and in­no­va­tion of a com­pany that has kept its prom­ises to its pol­i­cy­hold­ers for more than 138years. Gi­bral­tar BSN Life’s cor­po­rate tagline, A Re­fresh­ing Ap­proach to Life In­sur­ance, sig­ni­fies its com­mit­ment to of­fer­ing cus­tomers world class stan­dards in prod­ucts and ser­vices.

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