UNI ASIA LIFE ASSURANCE BERHAD IS NOW GIBRALTAR BSN LIFE BERHAD
Source: Gibraltar BSN Life Berhad Press Release, 29 April
Effective 29th April 2014, Uni.Asia Life Assurance Berhad will be known as Gibraltar BSN Life Berhad. The new name reflects the recent acquisition of the business by Prudential Financial, Inc. (PFI)* through its subsidiary, The Prudential Insurance Company of America (PICA), which owns 70 percent of the business, and Bank Simpanan Nasional (BSN), which owns the remaining 30 Percent. The iconic rock symbol which is used across the world by companies affiliated with PFI, symbolizes the strength, stability, expertise and innovation of a company that has kept its promises to its policyholders for more than 138years. Gibraltar BSN Life’s corporate tagline, A Refreshing Approach to Life Insurance, signifies its commitment to offering customers world class standards in products and services.