Cel­e­brat­ing 40 Years of LIAM

LIAM donates RM50,000 to CARIF for Can­cer aware­ness and ed­u­ca­tion pro­gram

Insurance - - FORSIDE -

In con­junc­tion with its 40th An­niver­sary cel­e­bra­tion, the Life In­sur­ance As­so­ci­a­tion of Malaysia (LIAM) took its com­mu­nity ser­vice pro­gramme to the next level through its In­surans Hayat Cares plat­form to raise aware­ness on Can­cer and Can­cer ed­u­ca­tion. A grant of RM50,000 was pre­sented to Can­cer Re­search Ini­tia­tives Foun­da­tion (CARIF), by LIAM Pres­i­dent, Mr. Vin­cent Kwo and wit­nessed by the Deputy Gover­nor of Bank Ne­gara Malaysia, YBhg. Dato’ Muham­mad bin Ibrahim at LIAM’s 40th An­niver­sary din­ner cel­e­bra­tion at the Grand Hy­att Kuala Lumpur on 21 Novem­ber 2014. CARIF was rep­re­sented by its Chief Ex­ec­u­tive, Pro­fes­sor Dr. Teo Soo Hwang at the din­ner. The his­toric event also saw the un­veil­ing of the In­surans Hayat Cares’ “Be Frank” Can­cer Book­let by YBhg Dato’ Muham­mad bin Ibrahim, Deputy Gover­nor of Bank Ne­gara Malaysia. The “Be Frank”, Can­cer book­let is a com­mu­nity ser­vice ini­tia­tive un­der­taken by LIAM as part of its can­cer re­search and aware­ness pro­gram, a col­lab­o­ra­tive ef­fort with CARIF. High­light­ing top 5 can­cers among men and women in the coun­try, and the steps that one has to take to re­duce the risks of can­cer, LIAM will be dis­tribut­ing 50,000 book­lets in multi lan­guages to the gen­eral public. “This is part of our proac­tive ap­proach in reach­ing out to the com­mu­nity by high­light­ing the top can­cers in the coun­try and the sim­ple steps that one should take to re­duce the risks of can­cer in his daily life,” said Mr Kwo. He added, “Through the “Be Frank” Can­cer book­lets, the In­surans Hayat Cares’ com­mu­nity ser­vice plat­form sets to play a more en­gag­ing role with the com­mu­nity by pro­mot­ing can­cer ed­u­ca­tion among its mem­ber com­pa­nies, at LIAM’s events as well as to the gen­eral public.” The “Be Frank” Can­cer book­let is in­spired by Frank Chong, a 35-year old can­cer sur­vivor, who has beaten the odds by sur­viv­ing can­cer when he was 11. Through the book­let, it is hoped that it will in­spire can­cer pa­tients and their fam­i­lies to be like Frank, to help raise aware­ness on can­cer. The use of the word “Frank” is to en­cour­age Malaysians to be open about can­cer and to dis­pel the myths around can­cer. Other than

fea­tur­ing the signs and symptoms of can­cer, the book­let also fea­tures pre­ven­tive mea­sures as well as in­spi­ra­tional mes­sages from Can­cer sur­vivors. Over the last 40 years, apart from be­ing a lead­ing in­sur­ance as­so­ci­a­tion in the coun­try, LIAM has con­tin­u­ously played its part in giv­ing back to the com­mu­nity via its Life In­sur­ance Day. It started back in 1991, where LIAM con­trib­uted to the un­der­priv­i­leged and the needy in dif­fer­ent parts of the com­mu­nity. LIAM strives to con­tinue its noble ef­forts by bring­ing its com­mu­nity ser­vice pro­grammes to the next level through the launch of its In­surans Hayat Cares’ com­mu­nity ser­vice plat­form in early 2014.

LIAM sets to bring the in­dus­try to greater heights, trans­form­ing life in­sur­ance into a key fi­nan­cial pil­lar of the na­tion

The Life In­sur­ance As­so­ci­a­tion of Malaysia (LIAM) achieved an­other mile­stone when it cel­e­brated its 40th An­niver­sary in a mem­o­rable way – pro­mot­ing ca­ma­raderie within the in­dus­try’s com­mu­nity and with spe­cial trib­utes to its past Pres­i­dents who had served the in­dus­try for the past four decades. “This is a very spe­cial evening for all of us as we cel­e­brate our 40 years of achieve­ments”, said Mr. Vin­cent Kwo, Pres­i­dent of LIAM at the an­niver­sary din­ner cel­e­bra­tion, at­tended by ap­prox­i­mately 400 cur­rent and for­mer in­dus­try’s cap­tains, prac­ti­tion­ers, stake­hold­ers and reg­u­la­tors from three dif­fer­ent gen­er­a­tions - Baby Boomers, Gen­er­a­tion X and Gen­er­a­tion Y who are con­trib­u­tors to the devel­op­ment of the in­dus­try. Speak­ing at the din­ner cel­e­bra­tion, Mr. Kwo also re­it­er­ated the sig­nif­i­cant roles that the 14 past Pres­i­dents and Man­age­ment Com­mit­tee mem­bers of LIAM had played over the years in trans­form­ing LIAM into a rep­utable as­so­ci­a­tion with strong back­ing from 16 mem­ber com­pa­nies since its estab­lish­ment in 1974. “LIAM went through thick and thin, adapt­ing to reg­u­la­tory changes and un­der­go­ing trans­for­ma­tion process along the way. To­day, LIAM is stand­ing tall and has be­come a key fi­nan­cial pil­lar of Malaysia’s fi­nan­cial sys­tem,” he said. “Thanks to the con­tin­u­ous sup­port from the in­dus­try reg­u­la­tors, mem­ber com­pa­nies and stake­hold­ers who have given a lot of time, guid­ance and ad­vice in our han­dling of chal­lenges and is­sues fac­ing the life in­sur­ance in­dus­try,” he added. With 14 life in­sur­ers and 2 rein­surer com­pa­nies, LIAM has evolved over the years and in pro­mot­ing a pro­gres­sive life in­sur­ance in­dus­try in the coun­try, LIAM has played a ma­jor role in build­ing a high stan­dard of pro­fes­sion­al­ism in the in­dus­try, forg­ing the con­sumer trust through con­tin­u­ous fi­nan­cial ed­u­ca­tion and con­sumer en­gage­ment. As cus­tomers be­come fi­nan­cially savvy, mem­ber com­pa­nies took the lever­age by of­fer­ing a wide range of prod­ucts to meet the ever chang­ing cus­tomers’ needs. Start­ing from the agency chan­nel, the in­dus­try now has multi dis­tri­bu­tion chan­nels which are the ban­cas­sur­ance and fi­nan­cial ad­vis­ers to fur­ther pro­mote the life in­sur­ance prod­ucts in the mar­ket.

He said, “While though we can stand proud to the many ac­com­plish­ments we have recorded, we will con­tinue to work to­wards the Gov­ern­ment’s as­pi­ra­tion to en­sure that at least 75% of the rakyat has life in­sur­ance or taka­ful pro­tec­tion by year 2020.” Mr Kwo also high­lighted the in­dus­try’s duty to en­sure that the next gen­er­a­tion of lead­ers are moulded to be the lead­ers of to­mor­row. “The young lead­ers must share the same pas­sion, vi­sion and core val­ues car­ried by the past in­dus­try lead­ers which will even­tu­ally help to achieve Gov­ern­ment’s as­pi­ra­tion,” he added. The his­toric event was graced by the Deputy Gover­nor of Bank Ne­gara Malaysia, YBhg Dato’ Muham­mad bin Ibrahim who later un­veiled the In­surans Hayat Cares’ “Be Frank” Can­cer Book­let, a com­mu­nity ser­vice ini­tia­tive un­der­taken by LIAM as part of its can­cer re­search and aware­ness pro­gram, a col­lab­o­ra­tive ef­fort with the Can­cer Re­search Ini­tia­tives Foun­da­tion (CARIF). Through the “Be Frank” Can­cer Book­lets printed for both men and women in Malaysia, the In­surans Hayat Cares’ com­mu­nity ser­vice plat­form sets to play its role in en­gag­ing with the com­mu­nity by pro­mot­ing can­cer ed­u­ca­tion, high­light­ing steps that one has to take to re­duce the risks of can­cer. Over the last 40 years, apart from be­ing a lead­ing in­sur­ance as­so­ci­a­tion in the coun­try, LIAM also plays its part in giv­ing back to the com­mu­nity via its Life In­sur­ance Day. It started back in 1991, where LIAM con­trib­uted to the un­der­priv­i­leged and the needy in dif­fer­ent parts of the com­mu­nity. LIAM strives to con­tinue its noble ef­forts by bring­ing its com­mu­nity ser­vice pro­grammes to the next level through the In­surans Hayat Cares plat­form which was launched this year.

In­surans Hayat Cares Terry Fox Run KL 2014

The Life In­sur­ance As­so­ci­a­tion of Malaysia (LIAM), through its com­mu­nity ser­vice plat­form, In­surans Hayat Cares had par­tic­i­pated in the 34th Terry Fox Run held at Ta­man Tasik Ti­ti­wangsa, Kuala Lumpur on 2 Novem­ber 2014. LIAM sent 390 run­ners from 11 mem­ber com­pa­nies to the 3-kilo­me­tre an­nual vol­un­teer-driven run to raise funds for can­cer re­search. “This is part of our con­tri­bu­tion to the so­ci­ety and is part of the ob­jec­tives of In­surans Hayat Cares which is to cre­ate more aware­ness on can­cer and pro­mote can­cer ed­u­ca­tion among the so­ci­ety”, said Vin­cent Kwo, Pres­i­dent of LIAM. “Can­cer has been iden­ti­fied as our main com­mu­nity ser­vice project for the next few years and Can­cer Re­search Ini­tia­tives Foun­da­tion (CARIF) has been cho­sen as one of the can­cer as­so­ci­a­tions that LIAM will col­lab­o­rate with to meet th­ese ob­jec­tives,” he added. CARIF be­ing the ben­e­fi­ciary of the Terry Fox Run re­ceived a con­tri­bu­tion of RM21,450 from LIAM mem­bers via the pur­chase of T-shirts and mer­chan­dise items. i

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.