Celebrating 40 Years of LIAM
LIAM donates RM50,000 to CARIF for Cancer awareness and education program
In conjunction with its 40th Anniversary celebration, the Life Insurance Association of Malaysia (LIAM) took its community service programme to the next level through its Insurans Hayat Cares platform to raise awareness on Cancer and Cancer education. A grant of RM50,000 was presented to Cancer Research Initiatives Foundation (CARIF), by LIAM President, Mr. Vincent Kwo and witnessed by the Deputy Governor of Bank Negara Malaysia, YBhg. Dato’ Muhammad bin Ibrahim at LIAM’s 40th Anniversary dinner celebration at the Grand Hyatt Kuala Lumpur on 21 November 2014. CARIF was represented by its Chief Executive, Professor Dr. Teo Soo Hwang at the dinner. The historic event also saw the unveiling of the Insurans Hayat Cares’ “Be Frank” Cancer Booklet by YBhg Dato’ Muhammad bin Ibrahim, Deputy Governor of Bank Negara Malaysia. The “Be Frank”, Cancer booklet is a community service initiative undertaken by LIAM as part of its cancer research and awareness program, a collaborative effort with CARIF. Highlighting top 5 cancers among men and women in the country, and the steps that one has to take to reduce the risks of cancer, LIAM will be distributing 50,000 booklets in multi languages to the general public. “This is part of our proactive approach in reaching out to the community by highlighting the top cancers in the country and the simple steps that one should take to reduce the risks of cancer in his daily life,” said Mr Kwo. He added, “Through the “Be Frank” Cancer booklets, the Insurans Hayat Cares’ community service platform sets to play a more engaging role with the community by promoting cancer education among its member companies, at LIAM’s events as well as to the general public.” The “Be Frank” Cancer booklet is inspired by Frank Chong, a 35-year old cancer survivor, who has beaten the odds by surviving cancer when he was 11. Through the booklet, it is hoped that it will inspire cancer patients and their families to be like Frank, to help raise awareness on cancer. The use of the word “Frank” is to encourage Malaysians to be open about cancer and to dispel the myths around cancer. Other than
featuring the signs and symptoms of cancer, the booklet also features preventive measures as well as inspirational messages from Cancer survivors. Over the last 40 years, apart from being a leading insurance association in the country, LIAM has continuously played its part in giving back to the community via its Life Insurance Day. It started back in 1991, where LIAM contributed to the underprivileged and the needy in different parts of the community. LIAM strives to continue its noble efforts by bringing its community service programmes to the next level through the launch of its Insurans Hayat Cares’ community service platform in early 2014.
LIAM sets to bring the industry to greater heights, transforming life insurance into a key financial pillar of the nation
The Life Insurance Association of Malaysia (LIAM) achieved another milestone when it celebrated its 40th Anniversary in a memorable way – promoting camaraderie within the industry’s community and with special tributes to its past Presidents who had served the industry for the past four decades. “This is a very special evening for all of us as we celebrate our 40 years of achievements”, said Mr. Vincent Kwo, President of LIAM at the anniversary dinner celebration, attended by approximately 400 current and former industry’s captains, practitioners, stakeholders and regulators from three different generations - Baby Boomers, Generation X and Generation Y who are contributors to the development of the industry. Speaking at the dinner celebration, Mr. Kwo also reiterated the significant roles that the 14 past Presidents and Management Committee members of LIAM had played over the years in transforming LIAM into a reputable association with strong backing from 16 member companies since its establishment in 1974. “LIAM went through thick and thin, adapting to regulatory changes and undergoing transformation process along the way. Today, LIAM is standing tall and has become a key financial pillar of Malaysia’s financial system,” he said. “Thanks to the continuous support from the industry regulators, member companies and stakeholders who have given a lot of time, guidance and advice in our handling of challenges and issues facing the life insurance industry,” he added. With 14 life insurers and 2 reinsurer companies, LIAM has evolved over the years and in promoting a progressive life insurance industry in the country, LIAM has played a major role in building a high standard of professionalism in the industry, forging the consumer trust through continuous financial education and consumer engagement. As customers become financially savvy, member companies took the leverage by offering a wide range of products to meet the ever changing customers’ needs. Starting from the agency channel, the industry now has multi distribution channels which are the bancassurance and financial advisers to further promote the life insurance products in the market.
He said, “While though we can stand proud to the many accomplishments we have recorded, we will continue to work towards the Government’s aspiration to ensure that at least 75% of the rakyat has life insurance or takaful protection by year 2020.” Mr Kwo also highlighted the industry’s duty to ensure that the next generation of leaders are moulded to be the leaders of tomorrow. “The young leaders must share the same passion, vision and core values carried by the past industry leaders which will eventually help to achieve Government’s aspiration,” he added. The historic event was graced by the Deputy Governor of Bank Negara Malaysia, YBhg Dato’ Muhammad bin Ibrahim who later unveiled the Insurans Hayat Cares’ “Be Frank” Cancer Booklet, a community service initiative undertaken by LIAM as part of its cancer research and awareness program, a collaborative effort with the Cancer Research Initiatives Foundation (CARIF). Through the “Be Frank” Cancer Booklets printed for both men and women in Malaysia, the Insurans Hayat Cares’ community service platform sets to play its role in engaging with the community by promoting cancer education, highlighting steps that one has to take to reduce the risks of cancer. Over the last 40 years, apart from being a leading insurance association in the country, LIAM also plays its part in giving back to the community via its Life Insurance Day. It started back in 1991, where LIAM contributed to the underprivileged and the needy in different parts of the community. LIAM strives to continue its noble efforts by bringing its community service programmes to the next level through the Insurans Hayat Cares platform which was launched this year.
Insurans Hayat Cares Terry Fox Run KL 2014
The Life Insurance Association of Malaysia (LIAM), through its community service platform, Insurans Hayat Cares had participated in the 34th Terry Fox Run held at Taman Tasik Titiwangsa, Kuala Lumpur on 2 November 2014. LIAM sent 390 runners from 11 member companies to the 3-kilometre annual volunteer-driven run to raise funds for cancer research. “This is part of our contribution to the society and is part of the objectives of Insurans Hayat Cares which is to create more awareness on cancer and promote cancer education among the society”, said Vincent Kwo, President of LIAM. “Cancer has been identified as our main community service project for the next few years and Cancer Research Initiatives Foundation (CARIF) has been chosen as one of the cancer associations that LIAM will collaborate with to meet these objectives,” he added. CARIF being the beneficiary of the Terry Fox Run received a contribution of RM21,450 from LIAM members via the purchase of T-shirts and merchandise items. i