Cracking the Talent Development Code of the iY Generation - Time to Change
T HE OBJECTIVE OF THIS ARTICLE IS TO GIVE A GENERAL
OVERVIEW OF THE BENEFITS OF UPGRADING THE IY GENERATION, AND NOT TO FOCUS ON ANY SPECIFICS.
Many other articles exist that provide perspectives on the ‘costs and rewards’ of the iY Generation talent pool. Let us instead explore here, how we can get the best out of the iY Generation. There is a key difference between getting the best out of anyone as opposed to getting the most out of them. How we do this will be the subject of forthcoming articles. Our key start point must be to ask, why? Why ‘upgrade’ to get the best version of the iY Generation? Especially as the ‘how’, will entail investment. There is a price to pay if we want to reap the right dividends, so if we want the pot of gold at the end of the rainbow, we need to effectively deal with the rain.
THE IY GENERATION
They were born in the 90s and range from midtwenties to mid-thirties. The iY Generation makes up a large proportion of our young talent today. Defined by virtual technology and nurtured on the Internet – iPods, iPhones, iTunes, iBooks, iChats, iFriends, and now iReality on iTVs. They are a generation who