In­surance Mar­ket­ing

Insurance - - MII HIGHLIGHTS - Pranav Dalal and Charles Chan

This is a sec­ond book jointly writ­ten as a first edi­tion by sim­i­lar au­thors. In this In­surance Mar­ket­ing book, stu­dents will de­velop knowl­edge and un­der­stand­ing about the prin­ci­ples of mar­ket­ing in re­la­tion to in­surance, in­clud­ing the plan­ning process, mar­ket im­ple­men­ta­tion and or­gan­i­sa­tion and the le­gal con­sid­er­a­tions.

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