Nether­lands

KL100 - - Contents -

The United East In­dia Com­pany (Vereenigde Oost-Indis­che Com­pag­nie; VOC), also known as the Dutch East In­dia Com­pany, was orig­i­nally es­tab­lished as a char­tered com­pany in 1602 when the Dutch gov­ern­ment granted it a 21 year mo­nop­oly on Dutch spice trade.

The King­dom of the Nether­lands is known for its cheese, wind­mills, tulips, and wooden clogs. Dig a lit­tle deeper though, and you will find that it has an abun­dance of Masters of Art, cut­ting edge tech­nol­ogy, and a deep and rich his­tory of trade and ex­plo­ration.

Widely con­sid­ered the first multi­na­tional cor­po­ra­tion in the world, it was the first com­pany to is­sue stock and pos­sessed quasi - gov­ern­men­tal pow­ers, in­clud­ing the abil­ity to wage war, ne­go­ti­ate treaties, stirke its own coins, and es­tab­lish colonies.

Here in Asia, the VOC eclipsed all of its ri­vals, send­ing a mil­lion Euro­peans to work in trade on 4,785 ships. In ad­di­tion to the es­tab­lish­ment of com­merce for trade goods be­tween Eu­rope and Asia, the VOC in­tro­duced Euro­pean ideas and tech­nol­ogy to the area.

These days, the Dutch pres­ence in Asia, es­pe­cially Southeast Asia, con­tin­ues to be strong and vi­brant. Dutch com­pa­nies (such as Philips, Shell, Dutch Lady, Heineken, TNT, Unilever and many more) are all well known names. In­deed, some are so strongly wo­ven into the lo­cal fab­ric, and have been here for so many years, that many will be sur­prized to hear that these are, in fact, Dutch (and not home grown Malaysian brands).

New Dutch com­pa­nies con­tinue to en­ter the Malaysian mar­ket. Com­pa­nies such as Besi have set up their fa­cil­i­ties here and are us­ing Malaysia as their base of op­er­a­tions for the Asian re­gion. With them, comes a con­tin­ued tra­di­tion of goods and tech­nol­ogy trans­fer from The Nether­lands. In fact, if you are read­ing a soft copy of this magazine from your cell phone, there’s a pretty good chance that your cell phone screen was man­u­fac­tured by Besi.

High tech in­dus­tries in The Nether­lands are among the most in­no­va­tive in the world, thanks to state - of - the - art fa­cil­i­ties and cut­ting edge re­search and de­vel­op­ment. Dutch tech­no­log­i­cal know - how and prod­ucts (such as prod­ucts from ORGA - nav­i­ga­tional aids & re­new­able en­ergy for the Oil & Gas In­dus­try, or HQ Pack - cus­tom de­signed pack­ag­ing for high tech and sen­si­tive in­dus­trial prod­ucts) are much sought after and are ex­ported world­wide.

The Nether­land’s cen­turies - old tra­di­tion of cre­ativ­ity, prag­ma­tism, en­trepreneur­ship, open­ness and col­lab­o­ra­tion forms a per­fect fit for the High Tech Sys­tems and Ma­te­ri­als sec­tor. These qual­i­ties make The Nether­lands the per­fect place to find so­lu­tions to the chal­lenges so­ci­ety is fac­ing to­day in the ar­eas of health and well­ness, se­cu­rity, re­new­able en­ergy, mo­bil­ity and cli­mate; so­lu­tions that, due to the com­plex­ity of the chal­lenge, are pri­mar­ily gen­er­ated through cross overs in tech­nol­ogy and col­lab­o­ra­tion.

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