Founded i n Germany in 2009 and recently launched i n the UK, Fidor Bank wants to offer customers a different experience. It pitches itself as an online-only “people’s bank” that claims to be redefining the classical banking model by giving customers have a say i n how the organisation is run and shaped. As one example, Fidor provides an online community for people to provide and receive financial advice and gives users rewards for doing so such as cash, i mproved interest rates and savings bonds. The business is also known for integrating third-party financial services directly onto its platform, such as crowdfunding, peer-to-peer l ending and i nvestment options to offer i ts customers a wider selection of banking choices. Fidor already has more than 200,000 customers in Germany alone.