ES­TO­NIA

KL100 - - Features -

In Es­to­nia’s cap­i­tal city of Tallinn, the l ocal po­lit­i­cal l ead­er­ship came up with a ge­nius idea that would make ev­ery­one happy. Just like i n any city i n the world, some of the cit­i­zens are poor. Also, re­mov­ing cars from the roads i s gen­er­ally seen as good for the en­vi­ron­ment. The mayor of Tallinn fig­ured he could kill two birds with one stone, and of­fered free pub­lic trans­porta­tion to any­one who is a reg­is­tered res­i­dent of his city. The plan i s ge­nius: De­spite the costs to the city for pro­vid­ing the ini­tial trans­port, it also means more peo­ple reg­is­ter as res­i­dents. This, in turn, means more tax rev­enue f or Tallinn’s ad­min­is­tra­tion. Not only that, but—be­cause peo­ple can move so freely and cheaply around the city—it ap­pears the pro­gram, at least ini­tially, is ac­tu­ally im­prov­ing the busi­ness of lo­cal shop own­ers. Due to the pro­gram, more peo­ple are us­ing pub­lic trans­port and fewer cars are on the road, so the en­vi­ron­ment wins too.

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